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Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.
Category: Articles
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Shareholders of large companies employ CEOs in order to run corporations on their behalf. In this world, the shareholder remains the primary corporate stakeholder. However, for most organizations, small- and medium-sized enterprises among them, shareholders are unlikely to have a dominant hold over the organization.
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The profit motive can accelerate (not inhibit) the transformation toward global sustainability.
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"Ecopreneurs" who prioritize forward-thinking goal setting may be the new leaders of entrepreneurship – and key to long-term corporate sustainability.
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A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.
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Sustainability decisions range from routine (switching off lights, recycling) to highly complex (reclaiming land, making large procurement decisions).
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Safety and sustainability messaging often compete for the limelight when it comes to corporate culture. Can one be leveraged to develop the other?
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Economic prosperity underpins social and ecological prosperity: money makes the world go ‘round. However, the pursuit of economic prosperity can undermine social and ecological prosperity: greed can make the world go flat.
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The voluntary actions taken by businesses to improve the social conditions of stakeholders, such as giving to charities or improving employee working conditions, are an increasingly important aspect of modern business.
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Research shows sustainability's 'warm glow' wanes in tough economic times. How can managers respond to these changes in consumer behaviour?