- | June 13, 2011
This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.
Category: Articles
- | June 13, 2011
Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur Anderson and Barings Bank.
- | June 13, 2011
When status is important, we may buy green products with inferior attributes—especially when they cost more.
- | June 13, 2011
Socially responsible investment (SRI) techniques use screens to include — or exclude — companies in portfolios based on social or environmental performance. SRI is gaining traction — eleven percent of professionally managed U.S. assets were invested using these principles in 2007.
- | June 10, 2011
Weak corporate cultures and inefficient management of human resources put firms at a disadvantage with environmental performance.
- | June 10, 2011
Firms planning to engage in CSR activities to interest stakeholders must decide which activities to announce – and which to keep quiet.
- | June 10, 2011
New research shows how philanthropy drives financial results by attracting new customers and keeping existing consumers loyal to your firm.
- | June 10, 2011
Research shows how your firm's comprehensive environmental risk management strategy can reduce cost of capital and increase opportunity for debt financing.
- | June 10, 2011
What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective.
- | June 10, 2011
How can companies extend periods of exceptional financial performance and end those of substandard performance? This study found that good stakeholder relations were a key factor in sustaining above-average financial performance.