Category: Articles

This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.

Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur Anderson and Barings Bank.

When status is important, we may buy green products with inferior attributes—especially when they cost more.

Socially responsible investment (SRI) techniques use screens to include — or exclude — companies in portfolios based on social or environmental performance. SRI is gaining traction — eleven percent of professionally managed U.S. assets were invested using these principles in 2007.

Weak corporate cultures and inefficient management of human resources put firms at a disadvantage with environmental performance.

Firms planning to engage in CSR activities to interest stakeholders must decide which activities to announce – and which to keep quiet.

New research shows how philanthropy drives financial results by attracting new customers and keeping existing consumers loyal to your firm.

Research shows how your firm's comprehensive environmental risk management strategy can reduce cost of capital and increase opportunity for debt financing.

What motivates managers to look beyond regulatory requirements to improve their company’s environmental practices? It may be a matter of perspective.

How can companies extend periods of exceptional financial performance and end those of substandard performance? This study found that good stakeholder relations were a key factor in sustaining above-average financial performance.

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