Category: Articles

Here is a list of 2011’s most popular business sustainability Research Insights, as determined by the number of downloads. Taken from top management journals, these key insights provide the sound advice you need to elevate your sustainability strategies and initiatives for 2012.

Managers and executives from all industries are now considering whether environmental certifications are right for their business given that many companies believe customers will pay more for certified products and services because of the positive signal these certifications send.

Some managers and executives think stretch goals can light a fire under the company, propelling the firm to new levels of performance. However, researchers from Duke, NYU, Penn State and the universities of Houston and Maryland suggest, that for many organizations, stretch goals can actually hurt performance.

A key place to find new value is corporate social responsibility (CSR) — initiatives that drive economics as well as social or environmental agendas. But most of the research in this area has focused on large firms. How do small companies identify and leverage CSR opportunities?

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