- |
When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
Being added to – or removed from – a social index as a reflection of corporate behaviour can impact stakeholder relationships and your stock price.
If your company employs many highly skilled workers, you may be expected to step up on work-life balance.
Product returns are more than a cost – they are an opportunity to grow the bottom line. Here's how business can build reverse supply chains.
View all NBS reports on knowledge priorities for business sustainability.
Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
NBS hosted the inaugural workshop for sustainability-related centres allowing them to identify synergies and best practices.
This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.
Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur Anderson and Barings Bank.
When status is important, we may buy green products with inferior attributes—especially when they cost more.