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When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
Category: Articles
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Being added to – or removed from – a social index as a reflection of corporate behaviour can impact stakeholder relationships and your stock price.
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If your company employs many highly skilled workers, you may be expected to step up on work-life balance.
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Product returns are more than a cost – they are an opportunity to grow the bottom line. Here's how business can build reverse supply chains.
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View all NBS reports on knowledge priorities for business sustainability.
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Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
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NBS hosted the inaugural workshop for sustainability-related centres allowing them to identify synergies and best practices.
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This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.
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Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur Anderson and Barings Bank.
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When status is important, we may buy green products with inferior attributes—especially when they cost more.