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Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.

Emissions regulations are likely to increase. Multinational companies don't need to wait; they can proactively respond by cutting emissions.

Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.


Good routines help companies ensure stakeholder cooperation. This cooperation is essential for developing capabilities to improve environmental performance.

A study by Erin M. Reid and Michael W. Toffel suggests the challenges activists and governments mount against one firm can inspire industry-wide change.

They also punish companies for unethical practices.

A good CSR strategy acts as a buffer for depreciating share prices during market turmoil.

Consumers act responsibly when they see an impact, feel connected, and don’t have to sacrifice quality.

The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.

Managers can learn from different strategies when considering how to deal with climate change in their business.

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