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Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.
Category: Articles
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Emissions regulations are likely to increase. Multinational companies don't need to wait; they can proactively respond by cutting emissions.
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Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
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Good routines help companies ensure stakeholder cooperation. This cooperation is essential for developing capabilities to improve environmental performance.
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A study by Erin M. Reid and Michael W. Toffel suggests the challenges activists and governments mount against one firm can inspire industry-wide change.
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They also punish companies for unethical practices.
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A good CSR strategy acts as a buffer for depreciating share prices during market turmoil.
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Consumers act responsibly when they see an impact, feel connected, and don’t have to sacrifice quality.
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The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.
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Managers can learn from different strategies when considering how to deal with climate change in their business.