- | August 30, 2010
Communicating your firm's CSR activities may bolster stakeholder engagement and drive consumer support.
Category: Other
- | August 30, 2010
This study examines the chemical industry's Responsible Care Program and evaluates whether it improved member firms' environmental performance relative to their peers. The authors find firms that adopt Responsible Care do not make environmental improvements faster than other firms-possibly because non-compliance is not punished.
- | August 30, 2010
The framework developed in this article breaks the concept of sustainability into a hierarchy of four levels of issues.
- | August 29, 2010
Organizations are more likely to show commitment to CSR programs when the monetary or physical obligation is far in the future.
- | August 29, 2010
Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.
- | August 28, 2010
This study examines how the environmental practices of proactive firms differ from other firms. Answering this question can help managers understand the environmental strategies that will build competitive advantage.
- | August 23, 2010
Environmental change comes from leaders who promote others’ welfare, motivate change, and can act in different leadership roles.
- | August 20, 2010
A recent study found that family owned firms have a better environmental record than their non-family counterparts.
- | August 20, 2010
How can managers prevent burnout in employees who don’t like their jobs? Show them how their work helps others.
- | August 20, 2010
A survey of supervisors in a multinational corporation finds only one factor is significant in shaping perceived support for corporate sustainability: commitment from top management.