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This research examines the pressures that shaped the U.S. chemical industry's environmental beliefs and practices from the 1960s to the 1990s.
Sustainable Innovation
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Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
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The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.
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Firm financial performance as a result of CSR activities can be difficult to measure: its value may lie in intangible assets like employee engagement.