- | October 25, 2011
Customers increasingly want to deal with socially and environmentally conscious businesses.
What if “waste” could be a resource?
That’s the vision of the “Circular Economy.” It’s a model where resources are recovered and reused and waste is reduced.
This approach creates environmental and economic value. There are opportunities for innovation, with byproducts and other materials that can be used for high value applications.
Sustainability isn’t automatic with the circular economy, notes NBS Director Jury Gualandris. But when circular products and processes are properly configured, they can “avoid waste disposal, reduce extraction of new material, and improve economic efficiency.”
The circular economy can happen at many levels: within a single company, across businesses, and across cities or countries. No matter which level you’re operating at, NBS can help you on the journey, with models, examples, and strategic tips.
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