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Circular Economy

What if “waste” could be a resource?

That’s the vision of the “Circular Economy.” It’s a model where resources are recovered and reused and waste is reduced.

This approach creates environmental and economic value. There are opportunities for innovation, with byproducts and other materials that can be used for high value applications.

Sustainability isn’t automatic with the circular economy, notes NBS Director Jury Gualandris. But when circular products and processes are properly configured, they can “avoid waste disposal, reduce extraction of new material, and improve economic efficiency.”

The circular economy can happen at many levels: within a single company, across businesses, and across cities and countries. No matter which level you’re operating at, NBS can help you on the journey, with models, examples, and strategic tips.

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The Latest of Circular Economy

Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.

Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.

Sustainability decisions range from routine (switching off lights, recycling) to highly complex (reclaiming land, making large procurement decisions).

Customers increasingly want to deal with socially and environmentally conscious businesses.

Partner with NBS to grow our resources on this topic.

The Basics of Circular Economy

three young people holding up a globe made of multiple materials

Business Models for the Circular Economy — and Which Make a Difference

Maya Fischhoff, Abby Litchfield | November 28, 2023
Companies have choices when they enter the circular economy. Learn which business models make economic and environmental sense.

hand holding a tree trunk

What is a Circular Economy and How Does it Work?

Heeseung Kim | March 17, 2021
The circular economy supports sustainability by enabling economic growth without greater resource use.

Fruit on a field

Innovative Solutions to Food Waste

Heeseung Kim | May 14, 2021
Food waste is an ethical and an environmental problem. It’s also a business opportunity, ready for innovative solutions.

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