Primer

Primer

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Primer
January 9, 2017

A new model for community relations puts a new emphasis on territory. Use this primer to drive sustainability in communities where your firm operates.

Verónica Devenin
Primer
October 1, 2016

This primer introduces business models, shared value creation, and outlines how managers and entrepreneurs can link the two to foster prosperity. 

Florian Lüdeke-Freund
Lorenzo Massa
Primer
May 4, 2016

What helps shift CEO decision-making around sustainability? How can corporate change agents support this process? Read this primer to find out. 

NBS-SA
Primer
March 24, 2015

This primer explains the concept of social capital and why and how it should be measured.

NBS
Primer
February 28, 2015

Use this primer to introduce your colleagues and industry peers to the topic of long-term thinking or simply familiarize yourself with long-termism basics.

NBS
Primer
August 3, 2012

What is business sustainability? Business sustainability makes firms resilient so they are better able to adapt to change. Sustainable businesses are...

Laura J. Spence
Primer
June 13, 2011

This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.

Remi Trudel
Primer
January 5, 2011

Dr. Turcotte introduces fundamentals of stakeholder engagement, including key terms, issues, steps to implement strategy, and further resources.

Marie-France Turcotte
Primer
November 30, 2010

The primer is designed for professionals with limited experience in CSR who want to learn about the effects of climate change on business. 

Stephen Hill
Primer
July 19, 2010

This primer introduces basic terminology and provides an overview of key issues to help you translate CSR activities into financial value. 

John Peloza
Primer
July 19, 2010

Written by Dr. Tima Bansal, a professor of strategic management, the Primer is designed for professionals with limited experience in CSR.

Tima Bansal