Sustainable innovation is a process. And sometimes, this involves collecting – and implementing – feedback from thousands of stakeholders.
Following oil spills like the Exxon Valdez, new environmental regulations drove the fastest changes in oil tanker design the industry had ever seen.
Can corporate giving fix a damaged reputation?
Research shows that it may help to enlist well-connected change agents – and, different types of agents.
A recent analysis of 51 companies in the UK shed light on the growth and effectiveness of joint management-stakeholder committees.
Ethical luxury cannot be branded in a fiscal quarter.
Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.
People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.
Use the following eight strategies to design products and services that are more environmentally and socially responsible.
A study of 36 publicly-traded utilities reveals buying emissions permits is more profitable for companies than reducing their greenhouse gas emissions.
Family firms have stronger relationships with customers, suppliers and community partners than their publicly-traded counterparts. As CSR activities become...
Companies that consistently treat customers, employees, and other stakeholder groups well perform better financially than those that play favourites.
Studies show being a good employer fosters productivity in your workforce – and drives performance.
Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?
Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong.
Leasing can be a route to sustainability – or to greenwashing. This research suggests when to lease, buy, and retire products.
The lines of responsibility are often blurred when it comes to workplace safety in small firms. Clarify roles to avoid costly errors.
As a supervisor, research shows you have more pull over employees than the C-Suite when it comes to selling staff on sustainability initiatives.
Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.
Incentivizing your suppliers to share information – not conceal it – forms the basis of a sustainable and profitable global supply chain.
People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.
Dabbling in CSR is the path to mediocre performance, according to new research. So go all in.
Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.
How perceptions of environmental risk influence your company's stakeholders – and what that means for your stock price.
What do a tire company, yogurt company, and luxury goods producer have in common? Five practices to reduce waste, improve reputation, and increase revenues.