Research Insight

Research Insight

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Research Insight
December 9, 2013

Sustainable innovation is a process. And sometimes, this involves collecting – and implementing – feedback from thousands of stakeholders. 

Tara Hadler
Research Insight
November 25, 2013

Following oil spills like the Exxon Valdez, new environmental regulations drove the fastest changes in oil tanker design the industry had ever seen.

Thomas Long
Research Insight
November 13, 2013

Can corporate giving fix a damaged reputation?

Lauren Turner
Research Insight
November 6, 2013

Research shows that it may help to enlist well-connected change agents – and, different types of agents.

Alexandra Cooperman
Research Insight
October 31, 2013

A recent analysis of 51 companies in the UK shed light on the growth and effectiveness of joint management-stakeholder committees.

Patrick Callan
Research Insight
October 31, 2013

Ethical luxury cannot be branded in a fiscal quarter.

Tara Hadler
Research Insight
August 15, 2013

Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.

Lauren Turner
Research Insight
July 8, 2013

People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.

Lauren Turner
Research Insight
July 5, 2013

Use the following eight strategies to design products and services that are more environmentally and socially responsible.

Lauren Turner
Research Insight
June 24, 2013

A study of 36 publicly-traded utilities reveals buying emissions permits is more profitable for companies than reducing their greenhouse gas emissions.

Thomas Long
Research Insight
June 7, 2013

Family firms have stronger relationships with customers, suppliers and community partners than their publicly-traded counterparts. As CSR activities become...

Lauren Turner
Research Insight
May 24, 2013

Companies that consistently treat customers, employees, and other stakeholder groups well perform better financially than those that play favourites.

Lauren Turner
Research Insight
May 13, 2013

Studies show being a good employer fosters productivity in your workforce – and drives performance.

Lindsey Williams
Research Insight
April 26, 2013

Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?

Lisa Richmond
Research Insight
April 15, 2013

Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong. 

Patrick Callan
Research Insight
April 15, 2013

Leasing can be a route to sustainability – or to greenwashing. This research suggests when to lease, buy, and retire products.

Tara Hadler
Research Insight
March 15, 2013

The lines of responsibility are often blurred when it comes to workplace safety in small firms. Clarify roles to avoid costly errors.

Lisa Richmond
Research Insight
March 4, 2013

As a supervisor, research shows you have more pull over employees than the C-Suite when it comes to selling staff on sustainability initiatives.

Lisa Richmond
Research Insight
February 18, 2013

Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.

Marie Demode
Research Insight
January 31, 2013

Incentivizing your suppliers to share information – not conceal it – forms the basis of a sustainable and profitable global supply chain.

Tara Hadler
Research Insight
January 18, 2013

People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.

Marie Demode
Research Insight
January 18, 2013

Dabbling in CSR is the path to mediocre performance, according to new research. So go all in. 

Lisa Richmond
Research Insight
January 4, 2013

Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.

Lisa Richmond
Research Insight
December 7, 2012

How perceptions of environmental risk influence your company's stakeholders – and what that means for your stock price.

NBS
Research Insight
December 7, 2012

What do a tire company, yogurt company, and luxury goods producer have in common? Five practices to reduce waste, improve reputation, and increase revenues.

Marie Demode