Research Insight

Research Insight

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Research Insight
November 7, 2012

Setting environmental targets is great, but the president’s commitment alone is insufficient to achieve them. New research from the French management journal...

Céline Fiorucci
Research Insight
October 26, 2012

Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.

Anthea Rowe
Research Insight
September 28, 2012

Research proposes three ways small and medium enterprises (SMEs) can tackle ISO 14001 certification.

Céline Fiorucci
Research Insight
September 14, 2012

Companies that integrate sustainability into core business strategy financially outperform firms that don’t. Five key traits drive these benefits.

Chelsea Hicks-Webster
Research Insight
August 31, 2012

Firms that take tangible action to improve sustainability generate greater investor interest than companies that simply set targets.

Lisa Richmond
Research Insight
August 17, 2012

Apply CSR metrics to your Balanced Scorecard.

Maira Del Papa
Research Insight
August 3, 2012

Small businesses that proactively pursue CSR perform better than their penny-pinching peers.

Thomas Long
Research Insight
July 19, 2012

Employees get the warm fuzzies when they think their companies use CSR altruistically, but for managers, it's really about the numbers.

Kristin Neudorf
Research Insight
July 5, 2012

As a manager, your moral compass and level of ethical behaviour sets the tone for employee ethics. If you do the right thing, so will your team.

Maya Fischhoff
Research Insight
June 22, 2012

For those leaders still trying to make the business case for sustainability, here’s something to tell senior management. For those leaders still trying to...

Thomas Long
Research Insight
June 8, 2012

Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.

Kristin Neudorf
Research Insight
June 8, 2012

Does your small business lack a formal strategy? CSR may be the answer. Steven MacGregor and Joan Fontrodona of the IESE Business School (Universidad de...

Thomas Long
Research Insight
May 24, 2012

Innovation is a key factor in a company’s long-term success, regardless of its size. However, until now, research about the relationship between innovation...

NBS
Research Insight
May 24, 2012

Pressure from customers, shareholders, governments and the general public pushes firms to improve their environmental performance – but what about a firm’s...

NBS
Research Insight
May 11, 2012

Your firm can't buy its way out of a soured reputation with philanthropy alone, but building a culture of good corporate citizenship might do the trick.

Kristin Neudorf
Research Insight
April 26, 2012

Corporate social responsibility (CSR) information reduces the value consumers give to luxury brands associated with the pursuit of “perfection."

Thomas Long
Research Insight
April 25, 2012

Overzealous employees passionate about company success may act unethically to protect firm. Learn to spot unethical behaviour — and nip it in the bud.

Patrick Shulist
Research Insight
April 13, 2012

Through a survey of Spain’s 500 largest firms, researchers pinpoint three approaches to CSR to ensure it creates value for the company.

Bushra Tobah
Research Insight
March 30, 2012

Firms with troubled CSR reputations suffer lower stock prices in a scandal than CSR-strong companies that properly disclose their misdemeanours.

Bushra Tobah
Research Insight
March 30, 2012

Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.

Jessica Kilcoyne
Research Insight
March 16, 2012

Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.

Chelsea Hicks-Webster
Research Insight
March 16, 2012

Logistics firms can have a big environmental impact, but many have few resources to take on environmental initiatives. 

Thomas Long
Research Insight
March 5, 2012

A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.

Bushra Tobah
Research Insight
March 5, 2012

"Ecopreneurs" who prioritize forward-thinking goal setting may be the new leaders of entrepreneurship – and key to long-term corporate sustainability.

Mark DesJardine
Research Insight
February 17, 2012

The voluntary actions taken by businesses to improve the social conditions of stakeholders, such as giving to charities or improving employee working...

Thomas Long