Best Practices Guide: Civic Dialogues on Sustainability
Conversations about sustainability need shared understanding to move from rhetoric to effective, collective action. Civic dialogue allows that to happen.
Conversations about sustainability need to move into the larger population. Civic dialogue allows business to engage with citizens around sustainability issues and build the consensus necessary for appropriate and effective action.
In civic dialogues, people from all backgrounds come together to develop shared understanding around critical and often controversial issues. Businesses have traditionally played little role in such dialogues — but their involvement can help to mobilize sustainability.
When Canadian business leaders gathered
to share their top sustainability priorities, they wanted to change the system.
Many said they have “picked all the low-hanging fruit” with respect to their organizations’ environmental and social impacts. These companies are looking beyond the boundaries of their own organizations to advance sustainable business practice. They want to know: How can we have a national dialogue on the issue of sustainability?
How can we become a citizenry aware of and committed to sustainable living?
In response, NBS led this project on civic dialogue. The project was an innovative collaboration between research and practice. Researcher Dr. Thomas Webler
summarized the best academic and practical research available on civic engagement. A working session
of leaders from the business, non-profit, and academic communities provided extensive feedback, which Dr. Webler incorporated into the final documents.
This Main Report, the “Best Practices Guide
,” provides specific details on how to implement civic dialogue, with numerous case illustrations. A companion Executive Briefing
summarizes the case for business involvement in civic dialogue.
The Best Practices Guide is intended for those charged with implementing business involvement in a dialogue: for example, outreach leaders trying to advance a sustainability agenda within their firm, or brand managers wishing to better understand the wants and needs of clients and customers. It can also be useful for staff in NGOs, or government who want to engage businesses effectively in civic dialogue.
Divided into four chapters, the guide describes:
- How participation in civic dialogue presents a new opportunity for business
- The business case for civic dialogue and the role of firms in public engagement, and
Models and best practices for effective civic dialogues, including step-by-step direction and a checklist for action (also available separately).
“There is an inherent wisdom among citizens that business would be wise to tap.” – Elizabeth Dowdeswell, founding President and CEO, Canada’s Nuclear Waste Management Organization
Civic dialogues are facilitated discussions that build broad-based consensus and commitment around issues that are complex and controversial. Dialogues can involve citizens, businesses, governments and other organizations. They represent democratic change, establishing a mandate for action through citizen involvement.
In multiple settings, they have achieved widespread change on complex issues. Civic dialogues have been used to set priorities for national-level agendas on issues such as energy (e.g. the Dutch National Environmental Policy Plans
), and also to address issues at regional and local levels (e.g. the Alberta Climate Dialogue
). They create social license for action, foster innovation and enable agreement on controversial issues. The figure below shows this process, with civic dialogue the central activity.
Participating in conversations with the public, other businesses, NGOs, and government can build broad consensus for sustainability initiatives. The potential of civic dialogue to advance sustainability is just beginning to be realized.