Conversations about sustainability need to move into the larger population. Civic dialogue allows business to engage with citizens around sustainability issues and build the consensus necessary for appropriate and effective action.
In civic dialogues, people from all backgrounds come together to develop shared understanding around critical and often controversial issues. Businesses have traditionally played little role in such dialogues — but their involvement can help to mobilize sustainability.
Recognizing the Need for System Change
When Canadian business leaders gathered to share their top sustainability priorities, they wanted to change the system.
Many said they have “picked all the low-hanging fruit” with respect to their organizations’ environmental and social impacts. These companies are looking beyond the boundaries of their own organizations to advance sustainable business practice. They want to know: How can we have a national dialogue on the issue of sustainability? How can we become a citizenry aware of and committed to sustainable living?
In response, NBS led this project on civic dialogue. The project was an innovative collaboration between research and practice. Researcher Dr. Thomas Webler summarized the best academic and practical research available on civic engagement. A working session of leaders from the business, non-profit, and academic communities provided extensive feedback, which Dr. Webler incorporated into the final documents.
This Main Report, the “Best Practices Guide,” provides specific details on how to implement civic dialogue, with numerous case illustrations. A companion Executive Briefing summarizes the case for business involvement in civic dialogue.
Who Should Read This Report
The Best Practices Guide is intended for those charged with implementing business involvement in a dialogue: for example, outreach leaders trying to advance a sustainability agenda within their firm, or brand managers wishing to better understand the wants and needs of clients and customers. It can also be useful for staff in NGOs, or government who want to engage businesses effectively in civic dialogue.
Divided into four chapters, the guide describes:
How participation in civic dialogue presents a new opportunity for business
The business case for civic dialogue and the role of firms in public engagement, and
Models and best practices for effective civic dialogues, including step-by-step direction and a checklist for action (also available separately).
A New Opportunity for Business
“There is an inherent wisdom among citizens that business would be wise to tap.”
– Elizabeth Dowdeswell, founding President and CEO, Canada’s Nuclear Waste Management Organization
Civic dialogues are facilitated discussions that build broad-based consensus and commitment around issues that are complex and controversial. Dialogues can involve citizens, businesses, governments and other organizations. They represent democratic change, establishing a mandate for action through citizen involvement.
In multiple settings, they have achieved widespread change on complex issues. Civic dialogues have been used to set priorities for national-level agendas on issues such as energy (e.g. the Dutch National Environmental Policy Plans), and also to address issues at regional and local levels (e.g. the Alberta Climate Dialogue). They create social license for action, foster innovation and enable agreement on controversial issues. The figure below shows this process, with civic dialogue the central activity.
Figure: Civic Dialogue's Role in Building Sustainability
Civic dialogue benefits business. Businesses can achieve broad sustainability goals by participating in civic dialogue. Civic dialogues can also help businesses understand customers, build brand and market and change the rules of the game.
Historically, governments have led public engagement in decision making. But today, governments have fewer resources and are less trusted. Philanthropic foundations often find civic dialogues. Businesses have historically played little role, but can make a major contribution.
Businesses can be involved in civic dialogues in different ways. The figure shows options for involvement, from participating to leading.
Figure: Levels of Involvement in Civic Dialogue
Best Practices for Engagement
Involvement in civic dialogue has three key steps: (1) justifying the dialogue; (2) designing and implementing the dialogue; and (3) communicating successfully within the dialogue. Some steps are more important than others depending on whether your business is leading the dialogue, helping to plan it, or simply participating in it.
The guide offers step-by-step guidance for each step. The figure below captures advice for the third step, communicating within the dialogue.
Figure: Communication within Dialogue
Participating in conversations with the public, other businesses, NGOs, and government can build broad consensus for sustainability initiatives. The potential of civic dialogue to advance sustainability is just beginning to be realized.
How to Engage in Civic Dialogue: A Best Practices Guide for Business