Building Public Trust, One Board Member at a Time
This article is part of a series examining how business leaders are driving real change by working with their industry associations to develop industry-wide sustainability programs. Read the earlier post about Interplast Packaging: How Casual Conversation Sparked Change in the Chemical Industry. Looking for resources to support your association in developing a sustainability program? See the Guide to Industry-Level Sustainability Programs.
“Over the last 25 years, NOVA Chemicals has been a major supporter of its industry association, the Chemistry Industry Association of Canada
(CIAC),” said Wendy Lomicka, Sustainability and Communications Leader at NOVA Chemicals. “Our leaders have always been represented on the CIAC Board and employees have participated on various CIAC committees.”
And this involvement with its industry association allowed NOVA to play an influential role in reforming the industry’s environmental health and safety program.
When launched by the CIAC in 1985, RC was an industry-wide environment, health and safety initiative. It defined over 150 safety requirements with the goal of moving the chemistry industry beyond regulation and compliance, towards a relationship of trust with the public.
“RC helped improve the industry’s reputation and accountability,” says Mark Lesky, Director of Responsible Care at NOVA Chemicals
. “It also helped member companies, like ours, to improve our own environmental and safety performance.”
But RC’s environmental, health and safety focus responded to the needs of society in 1985. Since then, public concern surrounding issues like climate change, health and natural resource depletion have created new opportunities in areas such as green chemistry and supply chain management. In 2007, to capitalize on these new opportunities, CIAC Board members, including Chairman Larry MacDonald, then CFO at NOVA, decided to expand RC to include all aspects of sustainability.
The Board identified eight principles
that would underlay the new RC initiative. These principles were then distilled into three codes of practice
, covering operations, stewardship and accountability. Because NOVA employees were highly engaged on CIAC committees, NOVA was able to play a key role in developing RC’s new “Stewardship Code."
“The codes are a clear set of expectations that will challenge the industry to continuously improve,” says Lesky. “Working with other CIAC member companies, we developed detailed guidelines on the Stewardship Code to help guide the industry toward higher levels of performance.”
Supporting their industry association in evolving a sustainability program has been more than an act of kindness for NOVA. Tangible benefits to the company have included:
Supporting the development of a sustainability program gave NOVA access to all of the networking and support tools the program now offers. For example, the CIAC convenes companies regularly to discuss RC and sustainability challenges and best practices. This peer networking helps members identify and act on risks and opportunities quickly. RC also requires that companies implement a “Plan, Do, Check, Act” management system, which creates conditions necessary for continuous improvement.
Participation in RC has improved NOVA’s corporate culture in two ways:
- NOVA employees take great pride in having contributed to the development of RC. “Responsible Care is considered a cornerstone of our culture,” says Lomicka. “It informs how we run our operations, how we treat our community partners and how we approach sustainability.”
- Striving to meet the RC requirements has cemented responsibility as a core corporate value. This has strengthened relationships among all NOVA stakeholders. “RC is an avenue to talk with employees, suppliers and customers about common interests beyond price, service and performance,” Lomicka reports proudly. “It enables us to form deeper, more meaningful and caring relationships.”
The RC motto is “do the right thing and be seen doing the right thing.” Publicly showing that the chemistry industry values health and safety, community protection, environmental protection, product stewardship and sustainability is vital to building public trust. That trust is the basis of NOVA’s ongoing social license to operate.
Since RC was launched by Canadian chemical companies in 1985, it has been adopted by national industry associations in over 60 countries. This positions NOVA and other RC supporters as international sustainability leaders.