Center for Sustainable Enterprise and Regional Competitiveness

Center for Sustainable Enterprise and Regional Competitiveness

This sustainability centre is part of NBS's Sustainability Centres Community, representing business schools from around the world. Find out more

Picture of Center for Sustainable Enterprise and Regional Competitiveness

Center for Sustainable Enterprise and Regional Competitiveness

Boston, United States 

College of Management
University of Massachusetts


The mission of the SERC is to spur the development of a vibrant and sustainable low-carbon regional economy that serves as a model to the world. We pursue this mission by engaging in cutting-edge, interdisciplinary research on the linkages between sustainability and firm-level and regional competitiveness; by developing and delivering educational programs that provide the skills needed for workforce development to support a sustainability transformation; and by engaging in outreach and service to the larger community.

Main Activities

Examples of recent outreach events:
  1. On April 3, 2017, SERC hosted public event focused on opportunities and challenges for businesses adapting circular economy business models and incorporating zero waste practices. The panelists included policy makers and local companies focused on waste reduction.
  2. On March 5, 2018 SERC hosted an event on “Sustainable Product Design for the Next Seven Generations” with Martin Wolf, Director of Sustainability & Authenticity at Seventh Generation.
  3. On April 9, 2018, SERC hosted an event “Raytheon Zero Waste Journey” with Frank Marino, former Senior Corporate Environmental, Health, Safety and Sustainability Manager at Raytheon.
  4. Jesse Mermell, President of the Alliance for Business Leadership, was the speaker at the Business Leaders Advancing Social Change event on April 18, 2018.
  5. On May 3, 2018, Prof. Nardia Haigh, held a workshop introducing participants to scenario planning for climate change.
  6. On Nov. 15, 2018, SERC is hosting a public event with Jeff Bellows, VP of Corporate Citizenship and Public Affairs at Blue Cross Blue Shield of Massachusetts. The title of his talk is “Healthy Living, Community Impact and the Environment”.
More information about past events is available at

Organizational Structure

SERC is an interdisciplinary center housed in the College of Management. SERC was founded by David Levy, who is presently Director of Grants. The center is currently co-directed by Dr. Levy and Dr. Veleva, who is senior lecturer, MBA Program Director and Interim Director of the Healthcare Management Program. About 15 faculty are affiliated with the center. SERC collaborates closely with other departments and colleges on campus and with other institutions.


David Levy
Professor of Strategy and Management, Founder and Co-Director of SERC

Vesela Veleva
Senior Lecturer, MBA Director and Interim Director Healthcare Management Program