Decision-Making Webinar April 10, 2012

Decision-Making Webinar April 10, 2012

Joe Arvai outlines decision-making models and explains how people actually make their choices – including the short cuts people make. 
NBS April 20, 2012
Why is it so hard to say "yes" to sustainability options? Research conducted by Joseph Arvai, Victoria Campbell-Arvai, and Piers Steel helps business leaders, sustainability managers, and policy advisors make more sustainable decisions – and persuade others to do the same.

Decision-Making Models vs. Reality

In this webinar, Arvai outlines decision-making models and explains how people actually make their choices – including the short cuts people make.

Bad News & Good News

Arvai points out the decision-making is a constructive process in which our preferences aren't predetermined and pre-existing. Instead, it's a process in which we take cues and bring in information as we listen and evaluate a problem.

Bad News

On one hand, people can argue we're bad at decision-making. We can be too easily influenced or manipulated, for example by marketing efforts. When may buy into decisions we don't necessarily agree with.

Good News

On the other hand, if we want to help people make better choices, we can view the mind almost as a blank slate. We can help people construct more thoughtful processes for making choices.

Improving the Quality of Decisions

One starting place in improving decision-making processes is identifying whether decisions are routine or complex. For example:

Routine Decisions

With routine decisions, focus on the environment in which the decision is made. Structure the environment in a way that allows people to make decisions at high-speed without having to think about trade-offs. Leverage our built-in biases to allow people to do what comes naturally.

Complex Decisions

With complex decisions, slow down the decision-making process. Take complex decisions and break them into smaller, more manageable parts so people can go through them one-by-one.

One approach, referred to as Structured Decision-Making (SDM), outlines the following steps: 
Ultimately, with complex decisions the process should be interactive, with stakeholders working through alternatives and attributes, so everything is evaluated and made explicit. In the webinar itself, Arvai discusses this in relation to decision-making for water treatment systems.

Check out the executive report and the full systematic review for more information and tools to help you improve decision-making for sustainability. 

Additional Resources

Reports and Articles

New research and tools provide insight into CEO decision-making for sustainability.

Systematic Review

Tap the joint potential of business models and shared value creation creation.

Executive Report

This report provides a three-step process to balance short and long-term actions, cases, common obstacles to long-term action, and ways to overcome them.