How Do Consumers Identify Sustainable Products and Services?

A new study conducted by a Kitchener-based nonprofit set out to answer that question.
Jessica Kilcoyne September 26, 2017
A new study conducted by a Kitchener-based nonprofit set out to answer that question. By intercepting Canadian shoppers outside of retail locations and assessing their in-home inventory, researchers found that the participants who owned and used the least sustainable products and services are university educated, own their homes and live in households with two or more persons.

Tania Del Matto, Director at My Sustainable Canada notes that "81 percent of our respondents reported that the store they just shopped in did not have alternative, more sustainable products to meet their product needs. This suggests that most consumers are not aware that sustainable options are now available in many of the product categories they regularly purchase."

So, how can marketers make consumers notice and purchase green products that are on the shelves? 
My Sustainable Canada study and NBS' Executive Report on Socially Conscious Consumerism.

Additional Resources

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Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices. 

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While some consumers are willing to pay more for environmentally friendly products, companies must consider to whom they market these products and how. 

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