How Does Corporate Giving Pay?
Can corporate giving fix a damaged reputation?
This is a summary of the Top 3 research findings on the business benefits of corporate giving.
In the same study, firms saw better financial return
when they used money to manage their own hardships in difficult economic times rather than donating to others.
In a study of Fortune 500 firms, companies with bad reputations that donated to Hurricane Katrina experienced no significant stock price returns
or reputational improvements.
In a sample of 108 firms involved in the U.S. stock options backdating scandal, those with socially responsible reputations saw price drops of 1.3 per cent less
than socially irresponsible firms.