Industry Lessons on Food Waste: Sell Ugly Carrots (and Four More Tactics)
Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.
Food waste is under scrutiny – even Pope Francis denounced it. Researchers estimate that 40% of food goes to waste in the US and also Canada. In Canada, this equates to $27 billion.
Businesses desperate for solutions can take solace in the fact the research is setting the foundation for future solutions. Martin Gooch, David Sparling and Nicoleta Uzea responded to the challenge of mapping food waste in Canada put forth by Provision Coalition and NBS. They integrated insights from representatives across the value chain into a final report
. Through this research, they discovered business can capitalize on food waste reduction by adopting the following strategies: