Innovating for Sustainability Webinar
Dr. Richard Adams shares his sustainability-oriented innovation framework and Carol Patterson describes closed loop recycling at Tim Hortons.
In this webinar, Richard Adams
, professor of management at the University of Exeter
, shares his framework for sustainability-oriented innovation.Carol Patterson
, Senior Manager, Regulatory Affairs for Tim Hortons
explains the company's novel cup-to-tray recycling program. The program, which turns used beverage cups into beverage trays, represents the first implementation of "closed loop" recycling in their industry and is an example of Stage 3 innovation on Adams' framework.