Innovating for Sustainability Webinar

Innovating for Sustainability Webinar

Dr. Richard Adams shares his sustainability-oriented innovation framework and Carol Patterson describes closed loop recycling at Tim Hortons. 
NBS May 24, 2013

Innovation Framework and Closed Loop Recycling Case Study

In this webinar, Richard Adams, professor of management at the University of Exeter, shares his framework for sustainability-oriented innovation.

Carol Patterson, Senior Manager, Regulatory Affairs for Tim Hortons explains the company's novel cup-to-tray recycling program. The program, which turns used beverage cups into beverage trays, represents the first implementation of "closed loop" recycling in their industry and is an example of Stage 3 innovation on Adams' framework.

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