Innovation

Innovation

NBS October 2, 2012

How can innovation drive sustainability within companies?

Innovation is a key driver of competitiveness. It helps firms develop new products and processes while improving environmental and social impacts. NBS's new report provides a framework and best practices to help companies' “sustainability-oriented innovation” (SOI).

The report reveals how sustainability innovation is different from conventional innovation, identifies the stages of innovation companies move through on their journey toward sustainability, and pinpoints the specific practices that will enhance firms’ sustainability performance.