Making Money and Sustainable Progress with Ecopreneurship
"Ecopreneurs" who prioritize forward-thinking goal setting may be the new leaders of entrepreneurship – and key to long-term corporate sustainability.
Many entrepreneurs are stuck deciding whether environmental and social ventures will yield profits. Though sustainable development has been deemed “one of the biggest business opportunities in the history of commerce,” most new business owners believe a trade-off exists between environmental or social goals and economic gains. However, researchers from the Kingston Business School
found a direct link between profitable and environmental entrepreneurialism.
For new companies, these advantages are pivotal and may mean the difference between success and failure. Ironically, as the case of Green-Works exemplifies, new ventures that look beyond strictly economic goals can sometimes become the fastest growing and most successful businesses in an industry. Ecopreneurs or not, managers from all industries are able to tap into the financial benefits afforded by looking beyond the bottom-line.
Researchers interested in this area could conduct a similar study, expanding it beyond the confines of a single organization and business model. They may also compare and contrast several different models of environmental and social businesses.