Strategies for Teaching Sustainability in Marketing Webinar
Specific strategies for teaching sustainability in marketing classes, shared by award-winning instructors from around the world.
Faculty members from across the globe came together in summer 2013 for an interactive webinar on strategies for teaching sustainability in marketing. The webinar began with presentations from three award-winning instructors: Monica LaBarge (Queens University), Kevin McMahon (University of Colorado), and Madhu Visnawathan (University of Illinois). (Biosketches are below.) They described specific strategies they’ve used: e.g. cases, field projects, debates and other approaches. Participants then asked questions and shared their own strategies for teaching sustainability.
From Monica LaBarge:
Books and textbooks:
From Kevin McMahon:
Book: Predictably Irrational: The Hidden Forces That Shape Our Decisions
(for background on Coke vs. Pepsi and placebo effect)
Example: Patagonia Common Threads InitiativeFrom Madhu Viswanathan:
From Andres Barrios:
From Oliver Laasch:
From Organizations and Natural Environment Division of AOM:
- United Nations Principles for Responsible Management Education (PRME) textbook; chapter on marketing. Contact Oliver Laasch for chapters.
Use the comments section at the bottom of the page to share your thoughts, suggestions or teaching resources.
Additional webinars focused on teaching sustainability in other disciplines:
Monica LaBarge, Queens University
Her research interests center around public policy issues in marketing and how marketing can positively affect consumer well-being; specifically, she has ongoing research projects in the areas of health promotion, charitable giving and non-profit marketing.
Teaching: She teaches "Social & Ethical Issues in Marketing," with a focus on how marketing and business practices affect consumers and society.