Sustainability Reporting Playbook

Sustainability Reporting Playbook

How to move from reports to reporting ? 
NBS October 2, 2017
Leaders at Canadian organizations asked NBS: “How can we find innovative ways of communicating the right information at the right time to the right stakeholders?” 

Increasingly, the requirements for sustainability reporting seem to be increasing, but the benefits of this increased commitment aren’t always visible. These leaders wanted to know how sustainability reporting could provide greatest benefit to company and stakeholders.

In response, NBS selected a team of researchers led by Dr. Jodi York (University of Melbourne, Australia) to identify a path to more effective sustainability reporting. With direction from a Guidance Committee comprising academic and industry experts, the team reviewed published best practices and the experiences of seven Canadian companies. Their insights provide clear direction for firms.

Integrate Reporting and Strategy 

Formal sustainability reports should be an important part of a larger “reporting” platform for understanding and communicating organizational performance, rather than the production of a sustainability report as an end in itself.

Marcelo Lu, President, BASF Canada, explains: “For us, the sustainability report is a tool. It requires the organization to gather ideas and learning spread across departments. By undertaking this exercise, you get a complete picture of sustainability — and the ability to plan for the future.”
Integration with strategy means that firms are focused on collecting data and reporting information that is “material” (important to decision making). Sustainability reporting can then help an organization understand its current and future impacts on the economy, society, and the environment. Reporting becomes more credible and valuable to the firm and its stakeholders.

View Reporting as a Cycle

It’s not just a linear process of gathering inputs and producing an output. Good sustainability reporting is a cyclical process that involves all functions in an organization, and feeds back to inform future strategy. The Effective Reporting Framework in the Playbook (Figure 1, below) shows the different stages of this process. 

Figure 1. Effective Reporting Framework

Follow Tips for Success

Previous resources have provided guidance primarily on what a report should contain — i.e. information that is credible, balanced, comparable, and integrated with strategy.  The Sustainability Reporting Playbook delves deeper in how organizations are achieving these desirable characteristics. At each stage, specific actions can lead to success. The Playbook identifies those necessary steps. 

What's Included in the Playbook

Use This Playbook If You Are a: 

Sustainability Reporting Playbook
Click to download

Additional Resources

Reports and Articles

Experts identify pathways to effective reporting, drawing on NBS’s Sustainability Reporting Playbook.

Reports and Articles

See how you’re doing on a core part of sustainability reporting. NBS’s quiz draws from our sustainability reporting resources.

Systematic Review

Reporting is a cyclical process. Reporting is a core part of what sustainability teams do. But it’s hard to do well. Practitioners at leading Canadian...

Thought Leaders

How Investors Changed Microsofts Reporting and Why All Companies Should Care. NBS Thought Leaders offer guidance on sustainable business models for the 21st century.

Michael Jantzi
Reports and Articles

CSR reporting has become the norm for any company committed to responsible business practice. But, when done incorrectly, reporting can do more harm than good.

Lauren Turner