Companies that integrate sustainability into core business strategy financially outperform firms that don’t. Five key traits drive these benefits.
Companies that consistently treat customers, employees, and other stakeholder groups well perform better financially than those that play favourites.
Through a survey of Spain’s 500 largest firms, researchers pinpoint three approaches to CSR to ensure it creates value for the company.
Firms that take tangible action to improve sustainability generate greater investor interest than companies that simply set targets.
Firms with troubled CSR reputations suffer lower stock prices in a scandal than CSR-strong companies that properly disclose their misdemeanours.