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Sustainability challenges are urgent. Can solutions come quickly? The answer depends on the reach and radicalness of the innovation.
Sustainable Innovation
Innovation is vital for a company’s survival and growth. Firms that don’t innovate fall behind their competitors and ultimately go out of business.
However, traditional forms of innovation may be harmful for employees or over-exploit natural resources. “Sustainable innovation” aims to address those unintended social and environmental impacts. It involves changing a company’s products, services or processes to produce long-term social and environmental benefits while creating economic profits for the firm.
That approach can produce real benefits for businesses. For example, research shows that companies that consider stakeholders produce more patents.
NBS can guide you on the sustainable innovation journey. We have a host of resources, from case studies and examples to step-by-step guides. This page aims to help you navigate them by connecting articles to key questions – taking you on a knowledge journey through implementing sustainable innovation.
If you can’t find what you’re looking for, try the search bar, resource library, or contacting NBS.
And, check out our partner organization, led by NBS Founder Tima Bansal: Innovation North.
Table of Contents
What is Sustainable Innovation?
Explore the fundamentals of sustainable innovation and learn how to integrate business practices that prioritize both sustainability and profitability.
How to Implement Sustainable Innovation
Get practical guidance on embedding sustainability into your organization’s innovation efforts—from reshaping your organizational structure to leveraging digital solutions.
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Sustainability challenges are urgent. Can solutions come quickly? The answer depends on the reach and radicalness of the innovation.
Sustainable Innovation in Action
Businesses may face roadblocks within the sustainable innovation journey. Learn from case studies of how real companies are tackling sustainability challenges through innovation while addressing regulatory hurdles and stakeholder backlash.
Collaborating for Sustainable Innovation
Collaboration can be a powerful tool for sustainable innovation. Learn how new ideas can emerge from innovative partnerships that bring in diverse perspectives.
Innovative Approaches to Sustainability Communication
Innovative communication strategies, such as dialogue, music and storytelling, are changing how sustainability initiatives are shared and embraced by the public.
Partner with NBS to grow our resources on this topic.
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All Sustainable Innovation Resources
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Firm financial performance as a result of CSR activities can be difficult to measure: its value may lie in intangible assets like employee engagement.