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Truly effective community engagement involves complex decisions about who to work with (or through), how to engage, and what likely result to achieve.
Tag: Consumer and citizen engagement
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This study answers two questions: 1) How do firms manage stakeholders to improve their market performance? 2) What competitive benefits can firms obtain by managing stakeholders?
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While most organizations approach community engagement in a 'transactional' way, the greatest value and competitive advantage is derived from more relational forms of engagement, which is harder to imitate.
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Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.
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Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
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They also punish companies for unethical practices.
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Consumers act responsibly when they see an impact, feel connected, and don’t have to sacrifice quality.
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The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.