- | May 25, 2011
Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices.
Tag: Consumer and citizen engagement
- | January 5, 2011
Dr. Turcotte introduces fundamentals of stakeholder engagement, including key terms, issues, steps to implement strategy, and further resources.
- | December 27, 2010
The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.
- | September 21, 2010
Research finds good stakeholder relations are a key factor in sustaining above-average financial performance.
- | August 30, 2010
To limit their conflicts with local communities, managers of multinational corporations (MNCs) must consider three interrelated factors: power inequality, perception gaps and cultural context.
- | August 30, 2010
How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of "bounded goodness."
- | August 30, 2010
When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.
- | August 30, 2010
While some consumers are willing to pay more for environmentally friendly products, companies must consider to whom they market these products and how.
- | August 20, 2010
Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.
- | August 10, 2010
As the demand green products increases, there is an incentive for companies to offer them, and understand consumer behaviour to market them effectively.