- | July 30, 2010
Ethical consumers may reward companies by changing purchasing behaviour or paying a price premium. This report summarizes 30 years' research on ethical consumerism.
Tag: Consumer and citizen engagement
- | July 30, 2010
Researchers present a model to illustrate when and how consumers reward firms for positive sustainability actions.
- | July 20, 2010
Community engagement can offer firms and communities vital benefits. This research identifies what we know about how to achieve them.
- | July 20, 2010
Truly effective community engagement involves complex decisions about who to work with (or through), how to engage, and what likely result to achieve.
- | July 13, 2010
This study answers two questions: 1) How do firms manage stakeholders to improve their market performance? 2) What competitive benefits can firms obtain by managing stakeholders?
- | June 15, 2010
While most organizations approach community engagement in a 'transactional' way, the greatest value and competitive advantage is derived from more relational forms of engagement, which is harder to imitate.
- | June 7, 2010
Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.
- | June 7, 2010
Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
- | June 7, 2010
They also punish companies for unethical practices.
- | June 5, 2010
Consumers act responsibly when they see an impact, feel connected, and don’t have to sacrifice quality.