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How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of "bounded goodness."
Tag: Consumer and citizen engagement
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When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.
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While some consumers are willing to pay more for environmentally friendly products, companies must consider to whom they market these products and how.
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Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.
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As the demand green products increases, there is an incentive for companies to offer them, and understand consumer behaviour to market them effectively.
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Ethical consumers may reward companies by changing purchasing behaviour or paying a price premium. This report summarizes 30 years' research on ethical consumerism.
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Researchers present a model to illustrate when and how consumers reward firms for positive sustainability actions.
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Community engagement can offer firms and communities vital benefits. This research identifies what we know about how to achieve them.
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Truly effective community engagement involves complex decisions about who to work with (or through), how to engage, and what likely result to achieve.
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This study answers two questions: 1) How do firms manage stakeholders to improve their market performance? 2) What competitive benefits can firms obtain by managing stakeholders?