- | June 15, 2010
While most organizations approach community engagement in a 'transactional' way, the greatest value and competitive advantage is derived from more relational forms of engagement, which is harder to imitate.
While most organizations approach community engagement in a 'transactional' way, the greatest value and competitive advantage is derived from more relational forms of engagement, which is harder to imitate.
Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.
Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
They also punish companies for unethical practices.
Consumers act responsibly when they see an impact, feel connected, and don’t have to sacrifice quality.
The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.