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Tag: Consumer and citizen engagement


“Mom’s Store Nepal” enables reuse of baby clothes. It’s a business model that supports families, the circular economy, and sustainability awareness.

Sustainable marketing can’t be defined without addressing marketing’s primary purpose: profit. How can marketers achieve both profitability and sustainability?

Middle class consumers are more likely to buy green products than either the rich or the poor.

People are curious about sustainability. But what do they really want to know? Our analysis identifies 6 priority topics.

Business school students want to change their curriculum and the broader world. Let’s talk about how they can do it.

To build the future, we need to imagine it. A perfect society will be one with greater opportunity, meaning, and balance.


Marketing is a tool that can be applied to anything. Sustainable marketing looks beyond profit.


Community stakeholders have substantial control over corporate resources and decisions companies make about the environment.

The ‘new normal’ will make business more productive, but society more unequal. It’s time for a social reset.

Making customers part of corporate volunteer efforts benefits companies, communities, and individuals. Brewery Creature Comforts provides a model.

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