Correlation of high sustainability with higher financial performance is not new. What is new? Researchers have uncovered cultural markers for the link.
Researcher John Peloza demonstrates how CSR yields financial reward using best-in-class research.
Building a business case on good stakeholder relations isn't a straightforward exercise. Managers must recognize misalignment of perception with reality.
Data on the connection between sustainable business practices and financial performance is maturing rapidly in two ways.
Business growth may be the problem, but the solution is not in attacking the growth paradigm. Dr. Tima Bansal, NBS's Executive Director, explains.
Sustainability is different from CSR, the triple bottom line, and shared value. Its meaning matters.
How business schools misinterpreted economics
I am dismayed by how many good people disconnect their personal beliefs and values in their day job. I think the explanation is based in psychology and in economic ideology.
The world is moving faster. NBS needs to mobilize knowledge just as quickly. In this new column, Dr. Tima Bansal, NBS's Executive Director, shares her observations about business sustainability.