Tag

#consumers

Reports and Articles

For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry. “When you have protesters in front of your shop windows, you react quickly.”  So observed...

Garima Sharma
Reports and Articles

A Chilean retailer operates just like any other business. The difference is profits are devoted to social projects. Solidarity through Profit-Sharing Great minds think alike. Right? Though seemingly exclusive, business strategies and social init...

NBS
Reports and Articles

Animaná connects those at the start of the value chain – artisans, weavers, small-scale farmers – to those at the end – designers, companies, consumers. Sustainability in Fashion at Animaná “Luxury is in each detail.” The words of Hubert de Give...

Kevin Hurren
Tara Hadler
Reports and Articles

The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help these southern B Corps achieve scale and impact. The B Corps of Sistema B The consequences of irresponsible industry – waste, inequality and pollution – can be ha...

Kevin Hurren
Tara Hadler
Reports and Articles

The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment. Ask the average person what sustainability looks like. He or she will start to tell you about ...

Kevin Hurren
Tara Hadler
Reports and Articles

This report signals a shift in our perception of the role sustainability plays in Canadian business. From Challenges to Opportunities Canadian businesses play a critical role in building resilient economies and communities. This report highlights ...

NBS
Research Insight

Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue. How Firms Like McDonald’s Use Social Media to Build Community Trust Corporate stewardship w...

Danielle Offenbacher
Tara Hadler
Reports and Articles

Turn food waste into a multi-billion dollar opportunity. What is food waste? The answer is troubling. A recent study points out that there is no clear, commonly agreed upon definition of food waste in Canada. That means there is no objective or...

Tara Hadler
Research Insight

Size and shape of a product affect recycling behaviour. This means many recyclables go to waste. How can we solve this problem? How Size and Shape Affect Recycling Behaviour When in doubt, throw it out. For years, this slogan belonged to food saf...

Kevin Hurren
Research Insight

Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message. How to Write an Effective Conservation Ad New research, published in Journal of Marketing R...

Chelsea Hicks-Webster
Article

NBS makes leading research on business sustainability publicly available to professionals. This online portal makes things even easier.  Developed with support from Great-West Life, London Life and Canada Life, the Make the Case portal curates ca...

Tara Hadler
Research Insight

If your firm is struggling to justify its sustainable activities, you'd better keep at least one aspect in good standing: your behaviour. If your firm is struggling to justify its sustainable activities, you'd better keep at least one aspect in go...

Lauren Turner
Topic Blog

With respect to corporate social responsibility, CSR Evangelists, Preachers, Introverts and Preachers make personal and gift-giving decisions differently. Gifts help drive the economy: they account for more than $1 out of every $10 spent at retail...

Todd Green
Reports and Articles

This report points to critical sustainability issues, providing signposts to best practices and knowledge, to enable long-term success of Canadian business. How can businesses act for tomorrow today? Companies are operating in a global system that...

NBS
Reports and Articles

Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.  Food waste is under scrutiny – even Pope Francis denounced it. Researchers estimate that 40% of food goes to waste in the US and also Canada. ...

Tara Hadler
Research Insight

Marketers can more effectively promote sustainable decision-making by telling their audiences about the sustainable actions of others. Leveraging Social Norms to Drive Sustainable Decision-Making Consumers are increasingly aware of the harmful eff...

Kate Whitfield
Reports and Articles

Want to start 2014 with a win? Make better business decisions immediately with our list of the 10 most popular research findings of the past year. Highlights of 2013 Want to start 2014 with a win? Make better business decisions immediately with ou...

Tara Hadler
Reports and Articles

This report identifies SME-specific challenges, while highlighting the contributions of small firms towards sustainability. SMEs & Society  This year, NBS’s SME Council brought the importance of interactions with society to the forefront. These i...

NBS
Research Insight

Ethical luxury cannot be branded in a fiscal quarter. When it comes to luxury, consumers turn a blind eye to ethics.  Out of eight factors evaluated, ethics was the least of any consumer’s concern in luxury purchasing decisions. With commodities, ...

Tara Hadler
Reports and Articles

Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective.  “All’s well that ends well,” commented Rolf Wüstenhagen (University of St. Gallen). In 2012, S...

Maya Fischhoff
Reports and Articles

Companies can change people’s behaviours to benefit society and the environment – it’s just a matter of knowing how to do it. NBS’s Systematic Review on Driving Social Change reveals three key components to effectively change people’s behaviour: ...

Lauren Turner
Reports and Articles

Firms in developed economies should watch for systems-changing innovations happening elsewhere.  How "Innovating Less" Produces Powerful and Practical Innovations Research shows consumers are willing to pay 5 to 10% more for green products and ser...

Lauren Turner
Reports and Articles

Business leaders in South Africa identify a need for research on creating a shared vision for a sustainable future and social capital. Achieving Sustainable Development in South Africa A group of South African business leaders met in July 2013 to...

NBS
Reports and Articles

How Do Green Products Pay? Customers will pay up to 5 to 10 per cent more for responsible products or services if function and quality remain the same. How Do We Get Customers To Buy Green? 1. Get third-party certifications to endorse your green ...

Lauren Turner
Research Insight

Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour. Five Ways to Disarm Our Environmentally Destructive Genetic Tendencies People like to think they behave in environ...

Lauren Turner