consumers
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Research Insight
April 28, 2014

If your firm is struggling to justify its sustainable activities, you'd better keep at least one aspect in good standing: your behaviour.

Lauren Turner
Research Insight
July 8, 2013

People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.

Lauren Turner
Research Insight
March 16, 2012

Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.

Chelsea Hicks-Webster
Research Insight
June 16, 2014

Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.

Chelsea Hicks-Webster
Research Insight
August 30, 2010

How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of "bounded goodness."

Leo Wong
Research Insight
August 15, 2013

Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.

Lauren Turner
Research Insight
August 2, 2011

When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?

Pam Laughland
Research Insight
January 4, 2013

Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.

Lisa Richmond
Reports and Articles
January 25, 2016

For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.

Garima Sharma
Reports and Articles
May 25, 2011

Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices. 

NBS
Reports and Articles
June 4, 2014

NBS makes leading research on business sustainability publicly available to professionals. This online portal makes things even easier. 

Tara Hadler
Reports and Articles
February 3, 2014

This report points to critical sustainability issues, providing signposts to best practices and knowledge, to enable long-term success of Canadian business.

NBS
Reports and Articles
October 31, 2013

Business leaders in South Africa identify a need for research on creating a shared vision for a sustainable future and social capital.

NBS
Reports and Articles
January 20, 2014

Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.

Tara Hadler
Research Insight
May 27, 2011

This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative...

Lauren Rakowski
Reports and Articles
November 11, 2011

A new study conducted by a Kitchener-based nonprofit set out to answer that question. By intercepting Canadian shoppers outside of retail locations and assessing their in-home inventory, researchers found that the participants who owned and used the least sustainable products and services are university educated, own their homes and live in households with two or more persons.

Jessica Kilcoyne
Research Insight
February 18, 2013

Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.

Marie Demode
Research Insight
August 18, 2014

Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.

Danielle Offenbacher
Tara Hadler
Research Insight
June 7, 2010

Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.

Lauren Rakowski
Research Insight
July 21, 2014

"When in doubt, throw it out" has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?

Kevin Hurren