Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.
Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective.
People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.
Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.
When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
If your firm is struggling to justify its sustainable activities, you'd better keep at least one aspect in good standing: your behaviour.
Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.
Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.
Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices.
For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
NBS makes leading research on business sustainability publicly available to professionals. This online portal makes things even easier.
This report points to critical sustainability issues, providing signposts to best practices and knowledge, to enable long-term success of Canadian business.
Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.
This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative...
Business leaders in South Africa identify a need for research on creating a shared vision for a sustainable future and social capital.
Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.
Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.
Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.
Animaná connects those at the start of the value chain – artisans, weavers, small-scale farmers – to those at the end – designers, companies, consumers.