If your firm is struggling to justify its sustainable activities, you'd better keep at least one aspect in good standing: your behaviour.
People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.
Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.
Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.
How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of "bounded goodness."
Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.
When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.
For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices.
NBS makes leading research on business sustainability publicly available to professionals. This online portal makes things even easier.
This report points to critical sustainability issues, providing signposts to best practices and knowledge, to enable long-term success of Canadian business.
Business leaders in South Africa identify a need for research on creating a shared vision for a sustainable future and social capital.
Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.
This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative...
A new study conducted by a Kitchener-based nonprofit set out to answer that question. By intercepting Canadian shoppers outside of retail locations and assessing their in-home inventory, researchers found that the participants who owned and used the least sustainable products and services are university educated, own their homes and live in households with two or more persons.
Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.
Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.
Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.
"When in doubt, throw it out" has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?