consumers
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Research Insight
July 8, 2013

People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.

Lauren Turner
Research Insight
April 26, 2013

Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?

Lisa Richmond
Reports and Articles
April 26, 2013

CSR reporting has become the norm for any company committed to responsible business practice. But, when done incorrectly, reporting can do more harm than...

Lauren Turner
Research Insight
April 15, 2013

Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong. 

Patrick Callan
Research Insight
February 18, 2013

Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.

Marie Demode
Reports and Articles
January 18, 2013

From green logistics to employee ethics, NBS present 2012's most popular Research Insights. 

Jessica Kilcoyne
Research Insight
January 18, 2013

People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.

Marie Demode
Reports and Articles
January 4, 2013

Explore 2012’s most popular Thought Leader posts.

NBS
Research Insight
January 4, 2013

Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.

Lisa Richmond
Research Insight
October 26, 2012

Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.

Anthea Rowe
Thought Leaders
July 18, 2012

Make environmental issues as relevant and personal as access to medicine or freedom from discrimination.

Timothy Devinney
Research Insight
June 8, 2012

Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.

Kristin Neudorf
Research Insight
April 26, 2012

Corporate social responsibility (CSR) information reduces the value consumers give to luxury brands associated with the pursuit of “perfection."

Thomas Long
Research Insight
March 30, 2012

Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.

Jessica Kilcoyne
Research Insight
March 16, 2012

Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.

Chelsea Hicks-Webster
Research Insight
March 5, 2012

A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.

Bushra Tobah
Topic Blog
January 24, 2012

Sustainability requires that we be sustainers or producers or savers or contributors or even customers, but not consumers. Why is "consumer" a bad word?

Steven Moore
Topic Blog
January 4, 2012

Join a discussion on why consumers buy ethical products, factors they consider, and what this means for firms, communities, and the environment.

Remi Trudel
Reports and Articles
November 11, 2011

A new study conducted by a Kitchener-based nonprofit set out to answer that question. By intercepting Canadian shoppers outside of retail locations and assessing their in-home inventory, researchers found that the participants who owned and used the least sustainable products and services are university educated, own their homes and live in households with two or more persons.

Jessica Kilcoyne
Research Insight
August 2, 2011

When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?

Pam Laughland
Research Insight
June 24, 2011

Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?

Pam Laughland
Primer
June 13, 2011

This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.

Remi Trudel
Research Insight
June 13, 2011

When status is important, we may buy green products with inferior attributes—especially when they cost more.

Pam Laughland
Research Insight
May 27, 2011

This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative...

Lauren Rakowski
Reports and Articles
May 25, 2011

Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices. 

NBS