People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.
Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?
CSR reporting has become the norm for any company committed to responsible business practice. But, when done incorrectly, reporting can do more harm than...
Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong.
Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.
From green logistics to employee ethics, NBS present 2012's most popular Research Insights.
People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.
Explore 2012’s most popular Thought Leader posts.
Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.
Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.
Make environmental issues as relevant and personal as access to medicine or freedom from discrimination.
Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.
Corporate social responsibility (CSR) information reduces the value consumers give to luxury brands associated with the pursuit of “perfection."
Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.
Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.
A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.
Sustainability requires that we be sustainers or producers or savers or contributors or even customers, but not consumers. Why is "consumer" a bad word?
Join a discussion on why consumers buy ethical products, factors they consider, and what this means for firms, communities, and the environment.
A new study conducted by a Kitchener-based nonprofit set out to answer that question. By intercepting Canadian shoppers outside of retail locations and assessing their in-home inventory, researchers found that the participants who owned and used the least sustainable products and services are university educated, own their homes and live in households with two or more persons.
When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.
When status is important, we may buy green products with inferior attributes—especially when they cost more.
This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative...
Consumers have unrealized power to influence their consumption choices. Experts discuss how to steer consumers towards responsible choices.