Firms in developed economies should watch for systems-changing innovations happening elsewhere.
Animaná connects those at the start of the value chain – artisans, weavers, small-scale farmers – to those at the end – designers, companies, consumers.
Research shows how to turn food waste into a multi-billion dollar opportunity.
The rise of certified Latin American B Corporation is noteworthy. Sistema B wants to help southern B Corps achieve scale and impact.
Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
How Do Green Products Pay and how do you encourages your customers to buy green products?
People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.
When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.
The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.
Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.
Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
When status is important, we may buy green products with inferior attributes—especially when they cost more.
Explore 2012’s most popular Thought Leader posts and learn about the sustainability.
This Chilean retailer operates just like any other business. The difference is profits are devoted to social projects.
Ethical luxury cannot be branded in a fiscal quarter.
Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.
Join a discussion on why consumers buy ethical products, factors they consider, and what this means for firms, communities, and the environment.
Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.
A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.
Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.