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Reports and Articles
October 31, 2013

Firms in developed economies should watch for systems-changing innovations happening elsewhere. 

Lauren Turner
Reports and Articles
April 14, 2015

The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help southern B Corps achieve scale and impact. The B Corps of Sistema B The...

Kevin Hurren
Tara Hadler
Reports and Articles
July 21, 2014

Research shows how to turn food waste into a multi-billion dollar opportunity.

Tara Hadler
Research Insight
July 21, 2014

"When in doubt, throw it out" has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?

Kevin Hurren
Research Insight
August 30, 2010

When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.

Pam Laughland
Research Insight
June 24, 2011

Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?

Pam Laughland
Research Insight
January 18, 2013

People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.

Marie Demode
Research Insight
August 20, 2010

Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.

Pam Laughland
Research Insight
December 6, 2010

The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.

Pam Laughland
Reports and Articles
October 31, 2013

How Do Green Products Pay? Customers will pay up to 5 to 10 per cent more for responsible products or services if function and quality remain the same. How...

Lauren Turner
Research Insight
June 7, 2010

Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality. 

Tom Ewart
Reports and Articles
January 4, 2013

Explore 2012’s most popular Thought Leader posts.

NBS
Research Insight
June 13, 2011

When status is important, we may buy green products with inferior attributes—especially when they cost more.

Pam Laughland
Reports and Articles
April 14, 2015

This Chilean retailer operates just like any other business. The difference is profits are devoted to social projects.

NBS
Research Insight
October 31, 2013

Ethical luxury cannot be branded in a fiscal quarter.

Tara Hadler
Research Insight
August 29, 2010

Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.

Jason Winders
Research Insight
October 26, 2012

Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.

Anthea Rowe
Research Insight
March 5, 2012

A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.

Bushra Tobah
Topic Blog
January 4, 2012

Join a discussion on why consumers buy ethical products, factors they consider, and what this means for firms, communities, and the environment.

Remi Trudel
Research Insight
June 8, 2012

Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.

Kristin Neudorf