consumers
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Research Insight
December 6, 2010

The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.

Pam Laughland
Research Insight
August 30, 2010

While some consumers are willing to pay more for environmentally friendly products, companies must consider to whom they market these products and how. 

Lauren Rakowski
Research Insight
August 30, 2010

When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.

Pam Laughland
Research Insight
August 30, 2010

As the demand green products increases, there is an incentive for companies to offer them, and understand consumer behaviour to market them effectively.

Lauren Rakowski
Research Insight
August 30, 2010

How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of "bounded goodness."

Leo Wong
Research Insight
August 29, 2010

Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.

Jason Winders
Research Insight
August 20, 2010

Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.

Pam Laughland
Systematic Review
July 30, 2010

This systematic review synthesizes 30 years’ research research on socially conscious consumerism, and helps business understand customer behaviour.

NBS
Executive Report
July 30, 2010

This executive report summarizes 30 years' research on socially conscious consumerism, and will help businesses understand customer behaviour.

NBS
Research Insight
June 7, 2010

Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality. 

Tom Ewart
Research Insight
June 7, 2010

Consumers will pay more for ethically produced goods, but they'll "punish" a company for unethical practices by more than they will reward ethical ones.

Pam Laughland
Research Insight
June 7, 2010

Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.

Lauren Rakowski
Research Insight
June 5, 2010

The Socially Responsible Purchase and Disposal (SRPD) scale measures how consumers make green purchases and finds that it hinges on making a difference.

Lauren Rakowski