The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help southern B Corps achieve scale and impact. The B Corps of Sistema B The...
Turn food waste into a multi-billion dollar opportunity.
People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.
When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.
A new study conducted by a Kitchener-based nonprofit set out to answer that question. By intercepting Canadian shoppers outside of retail locations and assessing their in-home inventory, researchers found that the participants who owned and used the least sustainable products and services are university educated, own their homes and live in households with two or more persons.
"When in doubt, throw it out" has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?
Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.
Explore 2012’s most popular Thought Leader posts.
How Do Green Products Pay? Customers will pay up to 5 to 10 per cent more for responsible products or services if function and quality remain the same. How...
Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.
Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
When status is important, we may buy green products with inferior attributes—especially when they cost more.
This Chilean retailer operates just like any other business. The difference is profits are devoted to social projects.
Ethical luxury cannot be branded in a fiscal quarter.
Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.
A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.
Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.
Join a discussion on why consumers buy ethical products, factors they consider, and what this means for firms, communities, and the environment.
Sustainability requires that we be sustainers or producers or savers or contributors or even customers, but not consumers. Why is "consumer" a bad word?