Firms in developed economies should watch for systems-changing innovations happening elsewhere.
The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help southern B Corps achieve scale and impact. The B Corps of Sistema B The...
Research shows how to turn food waste into a multi-billion dollar opportunity.
"When in doubt, throw it out" has been the default for household recycling. But this means that many recyclables go to waste. How can we solve this problem?
When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.
Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.
Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.
The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.
How Do Green Products Pay? Customers will pay up to 5 to 10 per cent more for responsible products or services if function and quality remain the same. How...
Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality.
Explore 2012’s most popular Thought Leader posts.
When status is important, we may buy green products with inferior attributes—especially when they cost more.
This Chilean retailer operates just like any other business. The difference is profits are devoted to social projects.
Ethical luxury cannot be branded in a fiscal quarter.
Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.
Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.
A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.
Join a discussion on why consumers buy ethical products, factors they consider, and what this means for firms, communities, and the environment.
Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.