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Reports and Articles
October 18, 2018

Your centre is doing important work. Branding can make your contribution shine.

NBS
Reports and Articles
March 7, 2018

How can businesses offering responsible products and services stand out to consumers? This report presents five strategies.

Marie-France Turcotte
REDD
Reports and Articles
March 2, 2018

Experts identify pathways to effective reporting, drawing on NBS’s Sustainability Reporting Playbook.

NBS
Reports and Articles
January 22, 2018

When AGL Energy shifted from coal to renewables, politicians attacked. Here's why firms must engage stakeholders in high-stakes environmental decisions.

Tracey Dodd
Reports and Articles
January 25, 2016

For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.

Garima Sharma
Reports and Articles
April 14, 2015

The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help southern B Corps achieve scale and impact. The B Corps of Sistema B The...

Kevin Hurren
Tara Hadler
Reports and Articles
April 14, 2015

The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.

Kevin Hurren
Tara Hadler
Reports and Articles
April 13, 2015

With 150 certified B Corps, Latin America is the fastest growing B Corp region outside of North America. This report explores challenges facing Empresas B.

NBS
Reports and Articles
January 22, 2015

This report signals a shift in our perception of the role sustainability plays in Canadian business.

NBS
Reports and Articles
October 20, 2014

NBS’s Montréal office meets with its council of small and medium-sized enterprises to discuss their sustainability priorities.

REDD
Research Insight
August 18, 2014

Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.

Danielle Offenbacher
Tara Hadler
Research Insight
June 16, 2014

Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.

Chelsea Hicks-Webster
Reports and Articles
January 20, 2014

Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies. 

Tara Hadler
Research Insight
January 6, 2014

Marketers can more effectively promote sustainable decision-making by telling their audiences about the sustainable actions of others.

Kate Whitfield
Reports and Articles
January 3, 2014

Want to start 2014 with a win? Make better business decisions immediately with our list of the 10 most popular research findings of the past year.

Tara Hadler
Reports and Articles
October 31, 2013

This report identifies SME-specific challenges, while highlighting the contributions of small firms towards sustainability.

NBS
Reports and Articles
October 31, 2013

Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective. 

Maya Fischhoff
Reports and Articles
October 31, 2013

Companies can change people’s behaviours to benefit society and the environment – it’s just a matter of knowing how to do it.

Lauren Turner
Reports and Articles
October 31, 2013

Businesses can cut costs, motivate employees, enhance reputation and increase sales — while helping the environment, employees, and community.

NBS
Reports and Articles
October 31, 2013

The involvement of all stakeholders, even if they weren’t initially supportive, was key to the program's success.

Lauren Turner
Reports and Articles
October 31, 2013

How Do Green Products Pay? Customers will pay up to 5 to 10 per cent more for responsible products or services if function and quality remain the same. How...

Lauren Turner
Research Insight
August 15, 2013

Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.

Lauren Turner
Reports and Articles
August 2, 2013

Studies demonstrate social normative pressures can lead people to adopt positive behaviours, which can be useful from an environmental marketing standpoint.

Lauren Turner
Video
July 22, 2013

Specific strategies for teaching sustainability in marketing classes, shared by award-winning instructors from around the world.

Chelsea Hicks-Webster
Research Insight
July 8, 2013

People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.

Lauren Turner