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Research Insight
April 26, 2013

Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?

Lisa Richmond
Research Insight
April 15, 2013

Your company’s environmental track record will strongly influence whether or not people blame you when things go wrong. 

Patrick Callan
Systematic Review
February 20, 2013

Companies can change people’s behaviour to benefit society and the environment, foster goodwill, and create new market opportunities.

NBS
Research Insight
February 18, 2013

Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.

Marie Demode
Research Insight
January 18, 2013

People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.

Marie Demode
Executive Report
January 9, 2013

How can companies help change people's behaviour in order to benefit society? Organizations have the resources and market influence to effect positive...

NBS
Reports and Articles
January 4, 2013

Explore 2012’s most popular Thought Leader posts.

NBS
Research Insight
January 4, 2013

Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.

Lisa Richmond
Research Insight
October 26, 2012

Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.

Anthea Rowe
Research Insight
June 22, 2012

For those leaders still trying to make the business case for sustainability, here’s something to tell senior management. For those leaders still trying to...

Thomas Long
Research Insight
June 8, 2012

Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.

Kristin Neudorf
Research Insight
April 26, 2012

Corporate social responsibility (CSR) information reduces the value consumers give to luxury brands associated with the pursuit of “perfection."

Thomas Long
Research Insight
April 13, 2012

Through a survey of Spain’s 500 largest firms, researchers pinpoint three approaches to CSR to ensure it creates value for the company.

Bushra Tobah
Research Insight
March 30, 2012

Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.

Jessica Kilcoyne
Research Insight
March 16, 2012

Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.

Chelsea Hicks-Webster
Research Insight
March 5, 2012

A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.

Bushra Tobah
Research Insight
August 2, 2011

When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?

Pam Laughland
Research Insight
June 24, 2011

Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?

Pam Laughland
Primer
June 13, 2011

This primer defines what socially conscious consumerism is, who does it, why, and how to market for it.

Remi Trudel
Research Insight
June 13, 2011

When status is important, we may buy green products with inferior attributes—especially when they cost more.

Pam Laughland
Research Insight
May 27, 2011

This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative...

Lauren Rakowski
Research Insight
December 6, 2010

The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.

Pam Laughland
Research Insight
August 30, 2010

Businesses can gain three main advantages by investing in developing world markets: 1) a new source of revenues, 2) lower operating costs, and 3) access to innovation.

Lauren Rakowski
Research Insight
August 30, 2010

While some consumers are willing to pay more for environmentally friendly products, companies must consider to whom they market these products and how. 

Lauren Rakowski
Research Insight
August 30, 2010

When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.

Pam Laughland