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Reports and Articles
October 31, 2013

The involvement of all stakeholders, even if they weren’t initially supportive, was key to the program's success.

Lauren Turner
Reports and Articles
October 31, 2013

Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective. 

Maya Fischhoff
Research Insight
March 16, 2012

Consumers value corporate social responsibility (CSR) and responsible products when they see information, moral alignment, and affordability.

Chelsea Hicks-Webster
Research Insight
July 8, 2013

People are more likely to buy an ethical product when marketing makes them feel good rather than guilty.

Lauren Turner
Research Insight
June 16, 2014

Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.

Chelsea Hicks-Webster
Research Insight
August 30, 2010

How much is enough when it comes to CSR? This examination is based on the principles and views of Peter Drucker, and his concept of "bounded goodness."

Leo Wong
Reports and Articles
March 7, 2018

How can businesses offering responsible products and services stand out to consumers? This report presents five strategies.

Marie-France Turcotte
REDD
Research Insight
August 15, 2013

Researchers believe ecologically harmful human tendencies may be hard-wired, but strategic marketing can mitigate our bad behaviour.

Lauren Turner
Research Insight
August 2, 2011

When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?

Pam Laughland
Research Insight
January 4, 2013

Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.

Lisa Richmond
Reports and Articles
January 25, 2016

For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.

Garima Sharma
Video
July 22, 2013

Specific strategies for teaching sustainability in marketing classes, shared by award-winning instructors from around the world.

Chelsea Hicks-Webster
Reports and Articles
January 20, 2014

Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.

Tara Hadler
Reports and Articles
October 20, 2014

NBS’s Montréal office meets with its council of small and medium-sized enterprises to discuss their sustainability priorities.

REDD
Research Insight
May 27, 2011

This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative...

Lauren Rakowski
Research Insight
February 18, 2013

Boost your corporate social responsibility reputation by promoting your company’s safety record and job creation, rather than your green products.

Marie Demode
Research Insight
August 18, 2014

Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.

Danielle Offenbacher
Tara Hadler
Reports and Articles
October 18, 2018

Your centre is doing important work. Branding can make your contribution shine.

NBS
Reports and Articles
April 14, 2015

The rise of certified Latin American B Corporation is noteworthy. Sistema B wants to help southern B Corps achieve scale and impact.

Kevin Hurren
Tara Hadler
Research Insight
June 24, 2011

Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?

Pam Laughland