marketing
Tag

#marketing

Sort:
Reports and Articles
October 31, 2013

How Do Green Products Pay and how do you encourages your customers to buy green products?

Lauren Turner
Research Insight
January 18, 2013

People who care about poverty in developing countries won’t necessarily pay price premiums for environmental products, and vice versa.

Marie Demode
Research Insight
August 30, 2010

When marketing to consumers over 50, companies should focus on how, when, and where information about the product or ethical practices is communicated.

Pam Laughland
Research Insight
December 6, 2010

The right corporate social responsibility initiatives can improve your brand equity, while inappropriate or ill-timed CSR tactics can hurt you.

Pam Laughland
Research Insight
August 20, 2010

Social product features such as labour practices can affect a person's buying intentions, but most people will not trade off on functionality.

Pam Laughland
Research Insight
June 7, 2010

Consumers will pay a 10% premium for sustainability, and demand a greater discount for "unsustainability," but they won't trade off functionality. 

Tom Ewart
Research Insight
June 13, 2011

When status is important, we may buy green products with inferior attributes—especially when they cost more.

Pam Laughland
Research Insight
June 22, 2012

For those leaders still trying to make the business case for sustainability, here’s something to tell senior management. For those leaders still trying to...

Thomas Long
Reports and Articles
January 4, 2013

Explore 2012’s most popular Thought Leader posts and learn about the sustainability.

NBS
Reports and Articles
August 2, 2013

Studies demonstrate social normative pressures can lead people to adopt positive behaviours, which can be useful from an environmental marketing standpoint.

Lauren Turner
Reports and Articles
April 13, 2015

With 150 certified B Corps, Latin America is the fastest growing B Corp region outside of North America. This report explores challenges facing Empresas B.

NBS
Research Insight
August 29, 2010

Managers should define the concepts and goals of marketing and sustainability, and their relation to strategy, then use the marketing team to drive change.

Jason Winders
Reports and Articles
October 31, 2013

Businesses can cut costs, motivate employees, enhance reputation and increase sales — while helping the environment, employees, and community.

NBS
Research Insight
October 26, 2012

Consumers reward companies that offer fair products, even in price-sensitive industries such as consumer banking.

Anthea Rowe
Research Insight
March 5, 2012

A responsible corporate image is hard to build and easy to lose, and managers need to treat it as more than a short-term public relations issue.

Bushra Tobah
Research Insight
June 8, 2012

Slogans and ads used in environmental campaigns often use stronger and assertive language than ads for consumer goods, which is critical to their success.

Kristin Neudorf
Research Insight
April 26, 2013

Customers will pay more for a product or service when a greater portion of the price goes to the cause. What else influences people’s willingness to pay?

Lisa Richmond
Research Insight
August 30, 2010

Businesses can gain three main advantages by investing in developing world markets: 1) a new source of revenues, 2) lower operating costs, and 3) access to innovation.

Lauren Rakowski
Research Insight
March 30, 2012

Owners of environmentally-friendly vehicles are less willing to give up driving altogether, but are more willing to purchase another hybrid.

Jessica Kilcoyne
Reports and Articles
June 11, 2019

Tools and resources to help marketing educators bring sustainability into the classroom.