Tag

#social-change

Reports and Articles

For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry. “When you have protesters in front of your shop windows, you react quickly.”  So observed...

Garima Sharma
Reports and Articles

A Chilean retailer operates just like any other business. The difference is profits are devoted to social projects. Solidarity through Profit-Sharing Great minds think alike. Right? Though seemingly exclusive, business strategies and social init...

NBS
Reports and Articles

With Lumni, investors participate in professional and academic advancement students. The goal is to reduce the student's risk while attracting investors. How to Invest in Future Generations with Lumni Burdened by unsustainable business models of t...

NBS
Reports and Articles

Animaná connects those at the start of the value chain – artisans, weavers, small-scale farmers – to those at the end – designers, companies, consumers. Sustainability in Fashion at Animaná “Luxury is in each detail.” The words of Hubert de Give...

Kevin Hurren
Tara Hadler
Reports and Articles

The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment. Ask the average person what sustainability looks like. He or she will start to tell you about ...

Kevin Hurren
Tara Hadler
Reports and Articles

There is much to learn from looking at relationships. Here's what one company found.   "Stakeholder engagement tends to be managed in companies in terms of 'how is reputation trending, what is the customer survey saying about delivering a service...

NBS
Reports and Articles

Ten Chilean companies gathered in August 2014 to discuss, question, identify, and prioritize sustainability challenges.  Business Challenges in Latin America As Chile’s economy progresses, the need to address pressing sustainability issues become...

NBS
Research Insight

Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue. How Firms Like McDonald’s Use Social Media to Build Community Trust Corporate stewardship w...

Danielle Offenbacher
Tara Hadler
Reports and Articles

Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.  Food waste is under scrutiny – even Pope Francis denounced it. Researchers estimate that 40% of food goes to waste in the US and also Canada. ...

Tara Hadler
Reports and Articles

Companies can change people’s behaviours to benefit society and the environment – it’s just a matter of knowing how to do it. NBS’s Systematic Review on Driving Social Change reveals three key components to effectively change people’s behaviour: ...

Lauren Turner
Reports and Articles

NBS, working with researcher Dr. Tom Webler, is developing resources to enable businesses to engage in civic dialogue.  Civic dialogue was identified by the NBS Leadership Council as an important pathway to sustainability (see 2013 Challenges Rep...

Maya Fischhoff
Reports and Articles

Companies in retail and financial services saw increases of $6 in sales for every $1 donated through corporate charity.  How Does My Company Benefit From Corporate Giving? 1. Consumer satisfaction is key to the success of corporate donations. A ...

Lauren Turner
Reports and Articles

The involvement of all stakeholders, even if they weren’t initially supportive, was key to the program's success. Cradle-to-cradle design can change your organizational culture. In 2011 in Nova Scotia, Tim Hortons became the first Canadian quick s...

Lauren Turner
Reports and Articles

Incentives do not guarantee behaviour change, but they can motivate and reinforce desirable behaviours among your employees. NBS’s research on how to drive social change revealed that, indeed, goal- and pledge-setting are some of the most effecti...

Lauren Turner
Reports and Articles

Studies demonstrate social normative pressures can lead people to adopt positive behaviours, which can be useful from an environmental marketing standpoint. How to Encourage Positive Behaviour Change through Social Normative Pressure Social normat...

Lauren Turner
Video

This webinar, How to Drive Social Change, features insights from researcher Ute Stephan, lead author of the NBS's research on business-driven social change. Stephan introduces the business-driven social change framework, developed from 123 applied...

NBS
Systematic Review

Companies can change people’s behaviour to benefit society and the environment, foster goodwill, and create new market opportunities. Businesses as Agents for Change Companies have the power to change people’s behaviour. These behavioural changes ...

NBS
Executive Report

How can companies help change people's behaviour in order to benefit society? Organizations have the resources and market influence to effect positive change. Through product labeling, supply chain management, cause marketing, corporate philanthr...

NBS