How can companies help change people's behaviour in order to benefit society? Organizations have the resources and market influence to effect positive.
The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.
Companies can change people’s behaviours to benefit society and the environment – it’s just a matter of knowing how to do it.
The involvement of all stakeholders, even if they weren’t initially supportive, was key to the program's success.
Managers should consider three Ps when setting goals to foster responsible behaviours in their employees: Personal, Plain and simple, and Positive Feedback.
For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.
Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.
NBS, working with researcher Dr. Tom Webler, is developing resources to enable businesses to engage in civic dialogue.
With Lumni, investors participate in professional and academic advancement students. The goal is to reduce the student's risk while attracting investors.
Animaná connects those at the start of the value chain – artisans, weavers, small-scale farmers – to those at the end – designers, companies, consumers.
There is much to learn from looking at relationships. Here's what one South African company found.
Ten Chilean companies gathered in August 2014 to discuss, question, identify, and prioritize sustainability challenges.
This Chilean retailer operates just like any other business. The difference is profits are devoted to social projects.
This webinar, How to Drive Social Change, features insights from researcher Ute Stephan, lead author of the NBS's research on business-driven social change....
Companies in retail and financial services saw increases of $6 in sales for every $1 donated through corporate charity.
Studies demonstrate social normative pressures can lead people to adopt positive behaviours, which can be useful from an environmental marketing standpoint.