Sustainability is understood as meeting the needs of our current generation without limiting future generations’ ability to do the same.
“The difference between an apple tree and an Apple computer is the tree is rooted in soil and can only grow at the rate it was intended.” – Tima Bansal
In this TEDx talk hosted by Western University, Tima Bansal, Executive Director of Network For Business Sustainability, explains that limits to our natural environment are at the heart of sustainability challenges. Tima outlines the significant gap between the concept of sustainability and commonly followed business models and brings forward her perspectives on why this knowledge gap is problematic, particularly when assigning “value” in business. Please enjoy, view and share.