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Customers will pay more for a product or service when a greater portion of the price goes to a cause. What else influences people’s willingness to pay?
Articles by Lisa Richmond
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The lines of responsibility are often blurred when it comes to workplace safety in small firms. Clarify roles to avoid costly errors.
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As a supervisor, research shows you have more pull over employees than the C-Suite when it comes to selling staff on sustainability initiatives.
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Dabbling in CSR is the path to mediocre performance, according to new research. So go all in.
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Consumer perceptions of the effectiveness of environmentally-friendly products affect how much they use.
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Firms that take tangible action to improve sustainability generate greater investor interest than companies that simply set targets.