The Greater the Risk, the Harder the Fall
A new study reveals the social activism that increases perceived risk of environmental crisis can translate into tens of millions of dollars in financial loss.
What Managers Should Know About Consumer Boycotts
When Greenpeace threatened a consumer boycott, toy company Lego cut its marketing tie-in with Shell oil. Craig Smith (INSEAD) identifies the lessons in LEGO’s experience.
Long-term Thinking in a Short-term World
Get a sneak peek at NBS's newest report on the benefits of both short-term and long-term action, and how to identify when each is appropriate.