The Greater the Risk, the Harder the Fall
A new study reveals the social activism that increases perceived risk of environmental crisis can translate into tens of millions of dollars in financial loss.
What Managers Should Know About Consumer Boycotts
When Greenpeace threatened a consumer boycott, toy company Lego cut its marketing tie-in with Shell oil. Craig Smith (INSEAD) identifies the lessons in LEGO’s experience.
B Corps: To "B" or not to "B"
What exactly is a B Corp? What does it take to become one? NBS answers these questions and sheds light on how the B system affects day-to-day operations.