The Greater the Risk, the Harder the Fall

A new study reveals the social activism that increases perceived risk of environmental crisis can translate into tens of millions of dollars in financial loss.

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What Managers Should Know About Consumer Boycotts

When Greenpeace threatened a consumer boycott, toy company Lego cut its marketing tie-in with Shell oil. Craig Smith (INSEAD) identifies the lessons in LEGO’s experience.

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B Corps: To "B" or not to "B"

What exactly is a B Corp? What does it take to become one? NBS answers these questions and sheds light on how the B system affects day-to-day operations.

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