For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
Business Functions: Marketing
The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.
To explore challenges facing B Corps, NBS gathered 22 Empresas B from Chile, Argentina and Colombia to form the first Latin American B Corp council.
Canadian businesses play a critical role in building resilient economies and communities. This report highlights opportunities for business to take decisive action towards positive change…. Read More
New research, published in Journal of Marketing Research, provides a strategy marketers can use to increase uptake of conservation behaviours, such as recycling. The key… Read More
Food waste is under scrutiny – even Pope Francis denounced it. Researchers estimate that 40% of food goes to waste in the US and also… Read More