For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
Business Functions: Marketing
The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help these southern B Corps achieve scale and impact.
The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.
To explore challenges facing B Corps, NBS gathered 22 Empresas B from Chile, Argentina and Colombia to form the first Latin American B Corp council.
This report signals a shift in our perception of the role sustainability plays in Canadian business.
Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.
Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.
Marketers can more effectively promote sustainable decision-making by telling their audiences about the sustainable actions of others.