Effective sustainability reporting is about managing performance. New NBS resources show how to make your reporting organizationally relevant.
Business Functions: Marketing
Eco-labels or sustainability ratings can be an important guide for purchasing sustainable products. But not all rating systems are equally effective.
For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
Socially responsible branding can humanize companies. It has a leg up on conventional positioning strategies. So where do green products fit in this?
The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help these southern B Corps achieve scale and impact.
The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.
With about 150 certified B Corps across six countries, the continent is the fastest growing B Corp region outside of North America.
This report signals a shift in our perception of the role sustainability plays in Canadian business.
Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.