For decades, a fashion powerhouse tried improving its supply chain. The more it did, the more it realized it could only be done collectively—as an industry.
Business Functions: Marketing
Socially responsible branding can humanize companies. It has a leg up on conventional positioning strategies. So where do green products fit in this?
The rise of certified Latin American B Corps is noteworthy. Sistema B wants to help these southern B Corps achieve scale and impact.
The B Lab is more than a certifying body. It is a platform for companies (B Corps) to contribute to – not just profit from – community and environment.
With about 150 certified B Corps across six countries, the continent is the fastest growing B Corp region outside of North America.
This report signals a shift in our perception of the role sustainability plays in Canadian business.
Social media has a different role with sustainability than within sales and marketing. Research identifies its value in augmenting sustainability dialogue.
Research provides a strategy marketers can use to increase conservation behaviour. The key to success? Properly combine the right elements in your message.
Take a lesson from a baby carrot – and capitalize on food waste reduction by adopting these strategies.