There is growing awareness of the impact of product use — and disposal — on the natural environment. As a result, consumers are demanding products ... Read More »
Many companies market ethical or green products hoping socially conscious consumers will pay more for them, or that sustainability attributes will give their product an ... Read More »
Marketing professor Remi Trudel introduces the key terms of socially conscious consumerism and outlines the caveats and opportunities marketers and product developers must consider if they want to capture responsible shoppers’ dollars.
... Read More »
One of the most successful green products, the Toyota Prius, is not luxurious. Yet people buy it — at a price well above non-green cars ... Read More »
This study investigates whether CSR improves long-term financial performance by satisfying customers. It finds returns on CSR can be positive or negative depending on a ... Read More »
This research examines the influence on consumers of the fit, motivation and timing of corporate social responsibility (CSR) initiatives. The authors used familiar companies, including ... Read More »
Multinationals gain three main advantages by investing in developing world markets: 1) a new source of revenues, 2) lower operating costs and 3) access to ... Read More »
This study identifies which consumers are willing to pay more for green products and which market strategies attract them. Three-quarters of consumers are undecided as ... Read More »
This study conducted in the UK investigates older consumers’ potential for ethical purchasing. Consumers over 50 are an important target market and will engage in ... Read More »
This study explores the key drivers of consumption and how sustainable consumption can be achieved. Firms can market green products as a way to build ... Read More »
Add a comment