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Pam Laughland

Managing Director

Network for Business Sustainability


Pam Laughland was Managing Director at the Network for Business Sustainability from 2011 to 2017, and previously was the organization's Knowledge Manager. Prior to joining NBS, Pamela held research positions at the Richard Ivey School of Business, Statistics Canada, and the University of Guelph. Her work has appeared in the Globe and Mail, the Ivey Business Journal and the International Journal of Biotechnology. She holds an MSc in Resource Economics from the University of Guelph.

Articles by Pam

Starting a Business School Sustainability Centre

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Centres can improve business schools’ sustainability impact. Here’s how to get one off the ground.

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Join the NBS Innovation Project to build an innovation process that create value for your company and for society.

Sustainability decisions range from routine (switching off lights, recycling) to highly complex (reclaiming land, making large procurement decisions).

A key place to find new value is corporate social responsibility (CSR) — initiatives that drive economics as well as social or environmental agendas. But most of the research in this area has focused on large firms. How do small companies identify and leverage CSR opportunities?

Can small firms truly go beyond the basics and form proactive environmental strategies?

CSR and profit are difficult to link. Firms are better off focusing on overall good management than striving for index listings and third-party ratings.

When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?

If your company employs many highly skilled workers, you may be expected to step up on work-life balance.

Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?

Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur Anderson and Barings Bank.

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