- | November 2, 2016
Join the NBS Innovation Project to build an innovation process that create value for your company and for society.
Author: Pam Laughland
- | February 28, 2012
Sustainability decisions range from routine (switching off lights, recycling) to highly complex (reclaiming land, making large procurement decisions).
- | October 25, 2011
A key place to find new value is corporate social responsibility (CSR) — initiatives that drive economics as well as social or environmental agendas. But most of the research in this area has focused on large firms. How do small companies identify and leverage CSR opportunities?
- | October 17, 2011
Can small firms truly go beyond the basics and form proactive environmental strategies?
- | October 3, 2011
CSR and profit are difficult to link. Firms are better off focusing on overall good management than striving for index listings and third-party ratings.
- | August 2, 2011
When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?
- | July 13, 2011
If your company employs many highly skilled workers, you may be expected to step up on work-life balance.
- | June 24, 2011
Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?
- | June 13, 2011
Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur Anderson and Barings Bank.
- | June 13, 2011
When status is important, we may buy green products with inferior attributes—especially when they cost more.
