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Author: Pam Laughland

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Centres can improve business schools’ sustainability impact. Here’s how to get one off the ground.

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Sustainability decisions range from routine (switching off lights, recycling) to highly complex (reclaiming land, making large procurement decisions).

A key place to find new value is corporate social responsibility (CSR) — initiatives that drive economics as well as social or environmental agendas. But most of the research in this area has focused on large firms. How do small companies identify and leverage CSR opportunities?

Can small firms truly go beyond the basics and form proactive environmental strategies?

CSR and profit are difficult to link. Firms are better off focusing on overall good management than striving for index listings and third-party ratings.

When considering pricing strategies, what price premiums are consumers willing to pay for “green” products, and what types of products will they consider?

If your company employs many highly skilled workers, you may be expected to step up on work-life balance.

Can a product’s sustainability—or lack thereof—influence how consumers view its other attributes? In which contexts can sustainability hurt sales?

Numerous high-profile, profitable firms have engaged in illegal activities to improve their performance. In recent history, we can easily recall the experiences of Enron, Arthur Anderson and Barings Bank.

Authors

  • Maya Fischhoff

    Maya Fischhoff is the Knowledge Manager for the Network for Business Sustainability. She has worked at NBS since 2012. She has a PhD in environmental psychology from the University of Michigan and has worked for government, business, and non-profits. She also covered the celebrity beat on her college newspaper. Working for NBS allows her to combine her passions for sustainability, research, and journalism.

  • Abby Litchfield

    Abby Litchfield is the Community Manager at the Network for Business Sustainability, overseeing partnerships, processes, social media, and all things graphic. Abby is deeply passionate about bringing people and organizations together to advance sustainability, and loves creating new content with NBS collaborators because it's an opportunity to do just that.

  • Pam Laughland

    Pam Laughland was Managing Director at the Network for Business Sustainability from 2011 to 2017, and previously was the organization's Knowledge Manager. Prior to joining NBS, Pamela held research positions at the Richard Ivey School of Business, Statistics Canada, and the University of Guelph. Her work has appeared in the Globe and Mail, the Ivey Business Journal and the International Journal of Biotechnology. She holds an MSc in Resource Economics from the University of Guelph.

  • Milda Žilinskaitė

    Milda Žilinskaitė is a senior scientist and manager at the Competence Center for Sustainability Transformation and Responsibility, Vienna University of Economics and Business, and a visiting faculty at the International Anti-Corruption Academy. Her current research and teaching foci include labor migration, SDGs, ethics and value-based compliance.

  • Maria Diaz-Macias

    Maria Diaz Macias is an Asset & Wealth Management Operations Analyst at Goldman Sachs. She was previously a student assistant at Vienna University of Economics and Business (WU Vienna's) competence center for Sustainability Transformation and Responsibility (STaR). She received a Masters of Science from WU Vienna in International Management.

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