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Data on the connection between sustainable business practices and financial performance is maturing rapidly in two ways.
Articles by John Peloza
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Correlation of high sustainability with higher financial performance is not new. What is new? Researchers have uncovered cultural markers for the link.
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Leverage the desire to present a positive image to others.
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Research shows sustainability's 'warm glow' wanes in tough economic times. How can managers respond to these changes in consumer behaviour?
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Building a business case on good stakeholder relations isn't a straightforward exercise. Managers must recognize misalignment of perception with reality.
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This primer introduces basic terminology and provides an overview of key issues to help you translate CSR activities into financial value.