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Author: John Peloza

Data on the connection between sustainable business practices and financial performance is maturing rapidly in two ways.

Correlation of high sustainability with higher financial performance is not new. What is new? Researchers have uncovered cultural markers for the link.

Leverage the desire to present a positive image to others.

Research shows sustainability's 'warm glow' wanes in tough economic times. How can managers respond to these changes in consumer behaviour?

Building a business case on good stakeholder relations isn't a straightforward exercise. Managers must recognize misalignment of perception with reality.

This primer introduces basic terminology and provides an overview of key issues to help you translate CSR activities into financial value.


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