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Author: Ju Young Lee

Traditional, linear business thinking won’t solve social and environmental issues. Executives need systems thinking.

By building sustainability into innovation, companies can create products, services, and processes that are good for both society and the organization.

Researchers want to address important problems in a fast, meaningful way. Business & Society Commentary offers a path to impact.


  • Ju Young Lee

    Dr. Ju Young Lee is a Postdoctoral Associate at the Center for Building Sustainable Value, Ivey Business School. He has completed his Ph.D. in Organization Studies at Boston College. His research interests include understanding the processes of transformational changes, especially change initiatives that are aimed at addressing the grand societal challenges such as poverty, inequalities, and climate crisis. Ju Young is applying systems thinking to practice through Innovation North.

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