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This study examines how the environmental practices of proactive firms differ from other firms. Answering this question can help managers understand the environmental strategies that will build competitive advantage.
Articles by Lauren Rakowski
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Selecting mutual funds that screen irresponsible firms reduces portfolio diversity but can improve long-term financial performance.
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Environmental change comes from leaders who promote others’ welfare, motivate change, and can act in different leadership roles.
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As the demand green products increases, there is an incentive for companies to offer them, and understand consumer behaviour to market them effectively.
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Researchers find policy and industry pressures motivate corporations to participate in the emissions market. Assess your company's position in this market.
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Building firm reputation through good CSR strategies can drive financial performance and improve your corporate perception on the market.
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Employees working for firms with environmental policies are most likely to implement eco-initiatives. To encourage employee eco-initiatives, managers can adopt a written environmental policy and communicate it to employees.
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This research examines the pressures that shaped the U.S. chemical industry's environmental beliefs and practices from the 1960s to the 1990s.
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This paper highlights how managers form effective partnerships between business, government and non-profits to address social issues. Successful partnerships create a shared vision by focusing on common interests.
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Companies can successfully market environmental programs by describing how others in a similar situation participate—and how doing so helps the environment.