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Dr. Turcotte introduces fundamentals of stakeholder engagement, including key terms, issues, steps to implement strategy, and further resources.
Social Justice
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Multinational corporations are standardizing their environmental policies worldwide based on pressures from government, industry and consumers.
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To limit their conflicts with local communities, managers of multinational corporations (MNCs) must consider three interrelated factors: power inequality, perception gaps and cultural context.
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Managers can evaluate which are the most mutually-beneficial social causes to become involved with – and which ones their firm should avoid.
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While most organizations approach community engagement in a 'transactional' way, the greatest value and competitive advantage is derived from more relational forms of engagement, which is harder to imitate.