Innovating for Sustainability Webinar

Dr. Richard Adams shares his sustainability-oriented innovation framework and Carol Patterson describes closed loop recycling at Tim Hortons.

Innovation Framework and Closed Loop Recycling Case Study

In this webinar, Richard Adams, professor of management at the University of Exeter, shares his framework for sustainability-oriented innovation.

Carol Patterson, Senior Manager, Regulatory Affairs for Tim Hortons explains the company’s novel cup-to-tray recycling program. The program, which turns used beverage cups into beverage trays, represents the first implementation of “closed loop” recycling in their industry and is an example of Stage 3 innovation on Adams’ framework.

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NBS

The Network for Business Sustainability (NBS) is a non-profit advancing sustainable development to build a fairer and more environmentally sound future. We aim to improve business practice by facilitating knowledge sharing across an international community of business leaders, scholars, students and policy makers. With these stakeholders, we co-create high-quality content that enables practical action. Our content focuses on 6 critical sustainability themes, from climate change to social justice.
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