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Webinar: Research Findings on the Business Case for Sustainability

Researcher John Peloza demonstrates how CSR yields financial reward using best-in-class research.

Social and environmental initiatives can boost firm financial performance. This webinar, Building Your Case: Research Findings on the Business Case for Sustainability, zeros in on three topics CSR managers should be familiar with when making sustainability decisions:

  • Green/Ethical Products: If I ‘green’ my products, how much more will my customers pay?

  • Corporate Giving: How much can corporate donations generate in sales, dollar-for-dollar?

  • CSR Reporting: What does integrated reporting mean to my firm’s stock price?

John Peloza uses the most compelling findings from NBS’s collection of best-in-class research to demonstrate how CSR yields financial reward for business. He provides real examples and useful tips on how to implement CSR effectively in your own firm.

Browse the presentation for more findings, links to peer-reviewed articles, and NBS research summaries.

Anyone interested in the link between corporate social and financial performance is encouraged to take a look. Webinar attendees included managers responsible for community relations, external relations, CSR, or sustainability.

Summary of Learning Outcomes

Social commitments boost employee engagement and productivity.

Research shows employees of good corporate citizens are almost 40% more engaged, creative, and connected at work.

Socially responsible firms have stronger stock prices than those focused solely on profit.

Companies that invest in corporate social performance experience less stock price volatility than companies that don’t, in some cases reducing firm-specific risk by up to 10%.

CSR does pay off.

Every $1 in corporate donations generates sales of $6.

John Peloza is a former professor at Florida State University and is currently an associate professor at the University of Kentucky. His research focuses on building a business case for corporate social responsibility. He led the NBS research project on Valuing Sustainability and authored, “Valuing Business Sustainability: A Systematic Review.”

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  • Lauren Turner

    Lauren completed a Bachelor of Health Sciences and a Master’s in Environment and Sustainability at Western University. She interned with the Network for Business Sustainability as part of the MES program, and continued to edit and contribute content to the network in the years following. She later completed a Master’s in Insurance and Risk Management from the MIB School of Management in Italy, where she focused on environmental risk mitigation strategies in the face of changing market sentiments towards low carbon. Lauren has worked primarily in the non-profit and higher-ed sectors in Toronto and London over the past decade. Her work has revolved around corporate social responsibility in mining and minerals governance, stakeholder engagement, project and program management, and writing/editing for corporate audiences. Her writing has focused on the intersection of sustainability and finance, access to capital, investor risk, consumer behaviour, and sustainable marketing. She is interested in conversations around how industry can hedge against risk and benefit financially from improving the sustainability of their operations.

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